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Show THE HELPER JOURNAL, HELPER, UTAH Revive Garden Party Type Frocks ROADSIDE MARKETING By CIIERIE NICHOLAS - -- By T. A J. Delohery ADVERTISING BUILDS '- - iniEN i J 'i ; rACK to the -- perfect picture" type of costume swings the pendulum of fashion this summer. Wherever fashionables gather at formal outdoor occasions the scene Is graced with lovely ladles wearing romantic costumes which declare the revival of quaint and alluring garden-partartfrocks. Most and beruffled are fully these summery creations which are styled of wondrous sheer weaves, with skirts reaching to the ground, and hats the wide brims of which have not been so wide and picturesque for many a season past. This revival of the begulllngly feminine In dress Is especially apparent near and about the Blench capital this summer, where smart Parisiennes have been wearing just such enchanting gowns and chapeaux to the races as you see pictured la the group herewith. It would be difficult to conceive of anything more entrancing In the way of midsummer array than this trio of sheer airy-fairfrocks topped with hats whose shallow crowns and widened brims are the very essence of the poetry In millinery. At every turn of the road In fash-Ionrealm organdie In profusion greets the eye this summer, and If not organdie then moussellne de sole which enthrals even more because of Its elusive sliecrness. The winsome gown to the left In the picture tells a romantic story of Intricately beruffled panels at each side of Its voluminous skirt and in the wee Jacket of pastel taffeta, the message being completed via one of the capelines which y y 's wide-brimm- Bj CIIERIE NICHOLAS 1 f - u i iTr I. 4 P'li k3 '"t X r V y V & -- ! JlL ! nr"-- i f f i 1 r , are so distinctively new In that their crowns are exceedingly shallow and their brims amazingly broad. What's more they are worn to dip over an eye la a most taa talizing manner. The model In the center Is an en trancing sheer print frock such as Taris so widely acclaims for warm summer days. Note the shoulder treatment a la ruche. The Identical sheer print trims the perfectly fascinating picture hat which miThe gloves are black lady wears. velvet. If you please, which well they may be according to fashion's latest edict. Comes thirdly In the picture a lovely sheer gown the decorative feature of which centers In exwhich Is quisite worked to a nicety on bodice, sleeves and skirt. Again a huge capeline of the shepherdess type, such as fashion adores this summer, adds the finishing touch to this- costume. While these three entrancing gowns serve as criterlons of what's what in Paris midsummer modes, yet they tell but part of the story. There were, for example, any number of "picture" gowns fashioned with almost unbelievable simplicity which added Infinitely to their lure. In some Instances trimming was conspicuous by Its absence In that many of the crisp transparencies and beloved sheer prints were individualized solely through varied sleeve treatments (some quite exaggerated) and with differing necklines, othsome of which were square-cu- t, ers rounded and many softly draped. d - , 1933, Vv'eatoro Newspaper Union. DAYTIME SKIRTS AND SKIRT LENGTHS VOGUISH COTTONS ' is The smooth bell skirt flaring from the hips without exaggerated ripples, but permitting plenty of freedom, Is the favorite for all daylight hours. There are some back and front pleats variously placed; a few pleated skirts. Some creators, like Worth and Patou, favor the straight and narrow, particularly for suits. Daytime skirt lengths. In general, look a little longer from 8 to 10 Inches off the ground. Schlapar-ell- l and Patou both show some a bit shorter 12 or 13 Inches oft Angel Wing Shoulders on Evening Jackets Newest wings appeared In 1933 styles for modish mortals when Schiaparelll launched her midsea-socollection showing "angel wing shoulders" on little evening Jackets. These Innovations are curved pieces of fabric extending from the top of the shoulder to the shoulder blada They stand straight, out on the mannequin's back. Among the models was a little evening wrap of pansy blue crepe sprinkled with white blossoms, designed with angel wing shoulders, and worn with a white crepe evening frock. Hookless, buttonless frocks pulled over the head were another feature of the display. crinkled-crepfrocks Slender, with waistlines above normal were designed with round necklines finished with elastic ribbon, which pull wide when slipped over the head and snap back Into place to fit closely around the throat. Angel :"; ild ..it" i i cms m& , f y waist-lengt- e Cottons are playing a spectacular role on the stage of fashion. The attractive lassie In the picture Is dressed In cotton from the tip top of her pretty head down to her hemline, for hat, Jacket and dress arj nil of a spongy soft cotton weave. The plaid cotton presents as handsome on appearance ns more pretentious tweed and the beauty of It Is that It tubs perfectly. 'Die bolero Jacket with Its scarf neckline is Crazier Matt The new huts will he worn at more Impossible angles than ever. Hat, stitched, pfiunre crowns are In nnd they aro tlie ascendancy, trimmed with everything vertlcullj placed. Hugh Nash of Redfield, S. D., finished selling his best watermelons to wholesalers, thousands still remained In the fields. Pondering a bit as to how he could sell them, be decided to advertise In local newspapers for 40 miles around his farm. "Watermelon Day," screamed the headline of his advertising. When dusk settled over his farm that Sun day, there wasn't a melon on the place as large as a man's head. More than 500 cars had visited the farm and 6,000 watermelons brought WOO. But that wasn't all. Pota toes, squash, popcorn and a few other such products were bought freely from piles near the gate where customers stopped to pay for the watermelons they picked. "The way 'Watermelon Day took hold was a revelation to me," said Mr. Nash. "I never dreamed the advertising we did would draw so It didn't cost much. many people. but It surely paid big dividends. It all goes to show that producing what the people want Is profitable. A little time thinking what things will ap peal to the public often gets you more than months of the hardest kind of labor Id the field." E. A. Ikenberry of Independence. Mo., was a county agent until hr saw he could make more monej growing fruit himself than trying to teach farmers. Now his orchard? produce 15,000 to 20,000 bushels of apples, and he has 12 acres In grapes, strawberries and blackber rles. Ikenberry isn't on the main road, but his roadside market is well patronized, thanks to advertising. Local advertising, good fruit am! a square deal for his customers built np a business that not onh takes all of his fruit, but hundred? of gallons of cider and thousands o! dozens of eggs and countless dressed chickens. "Good advertising Is cheap," he "I don't need as much pub said. Hcity as I did when we started; but I keep my name before the publh except on rainy days, whea you can't expect anyone to come out." I doubt lf there Is any highway In the world to match the beauty of the great Redwood highway which California has built through the mountains and along the sea, up toward her Oregon frontier. For two hundred miles you travel, most of the time,' beneath redwoods which have the vertical majesty of the Empire State building's columns and a towering green dignity and simplicity e which no building can rival They are immense; the eye takes time to adjust to their height. Sometimes the rugged trunks stretch skyward for two hundred feet without a branch ; sometimes the branches almost touch the ground. And they are abundant; these are no lone trees, relics of bygone age, but whole forests of giants, with few trees but redwood saplings In their shade. The "Founders' Tree" on the Dyerville flats, 364 feet high, labeled "the world's tallest known tree," seems little taller than its neighbors. That "Founders' Tree," dedicated to the founders of the league Madison Grant, John C. Merrlam and Henry Fairfield two of them New Yorkers and one a citizen of Washington, D. C hints part of the romance behind the chain of state redwood parks. Driving today through that chain of giant groves, you have ro sense of a mighty race In peril of destruction; man-mad- Caesar ruled Rome. For the red travel along their peaceful river.' wood begins life violently, then takes But they are fewer than they were; tree Is as and the cliugchug of white men's Its time. A big as an eastern veteran; after its motorbouts begins to be heard, even in fishing season. second century the redwood grows Every ye:ir the eraze for good slowly, an.-- i the tree which may be hundred years old today roads semis the long white fingers twenty-fivseems little vaster from the base of machine civilization further and than a tree a thousand years Its further Into what has remained, deep Into the Twentieth century, the junior. The tall ferns, the oxalis and the wild country of northern California. little star flower, and the flesh co- Sometimes I think that those groves lored westerp azalea and pink rhodo of redwoods, dedicated to the founas they dendron which peek out from be- ders and the money-raiserneath the big trees along the Kla- look down on the long streams of math river cannot be much different motor cars that wind along the new from the ferns and forest flowers and Redwood highway, must feel lost and" shrubs which have been openinB to lonely. Where does a redwood fit the morning dews of California from In a world of stream lined cars and time ImmemorinL But beyond their own shade the big trees look oit on managed currencies and Internationa changec prospect The Yurok In- al balances of trade? Lewis Gandians still cut redwood to make the nett, in the New York Herald dugout canoes by which they still r, Traveler in California Can Journey for Many Miles Beneath Majestic Redwood Trees That Have Flourished for Thousands of Yeara. BUSINESS . n' Highway Without a Rival even along the Klamath river, where the mountain walls are solid with redwood and the river is full of dead redwood snags, I could hardly bring myself to feel that the Indians, using redwood for fuel, were less than At-the national bank and "movie" house at Scotia, built as Imitation Greek temples with solid red wood logs for columns seemer a cruel waste. The Scotlans, of course, had merely used the cheapest and most abundant wood of their neighborhood. A few of the best groves, even dl rectly beside the Redwood righway, are still In private hands, and some day may yet be sacrificed to the value of board feet of lumber. But most of these groves are state parks, saved, unless from fire, forever. Ton pass through the Lane grove, the Mather grove, the Williams grove, and other groves dedicated to heroes of the long fight, and finally even through the and the groves, dedi cated to other groups of warriors. Such names at first seem ludicrous; they are, of course, no sillier than the Mobiloil bay which Sir Hubert Wilklns dedicated to a patron of his Antarctic flights or the Charles V. Bob mountains which Admiral Byrd first dedicated to a doubtful benefactor, then erased from his maps. you feel only that redwoods have They are close kin to Virginia, Caroflourished her for thousands of years lina and Georgia names of our Atand still flourish. But there was a lantic coast. Age lends dignity to time when logging was proceeding at the most violent eccentricities of such a pace that it seemed doubtful grateful nomenclature when It does whether coming generations would not simply forget them. ever know what California's and The big trees lead the mind back America's biggest living things had Into the prehistoric past of Califorbeen. nia. The giants were giants before The league Columbus sighted American land; roused the nat'on so thoroughly that some of them were titans when of the sparks from the carbons of an arc tamp; or as If several thou sands of cicadas had taken up their quarters in the rigging; or the crackling of burning grass or twigs. "This noise was not local near the bridge, but the officers reported It all over the Bhip, even in the neighborhood of the noisy steering gearV Literary Digest Freak Thunder Storm Made Weird Spectacle In the log of the. British steamer Moravian, Capt A. Simpson described a thunder storm on December 30, 1902. Just within range of ('ape Verde lighthouse. At 1 :30 a. m., a wind came warm puff of dust-ladeoff the African shore. Lightning, at first distant on the northeast horizon, became almost continuous, with loud n thunder. the stars were visible; only upper clouds, no cumulus, In the sky. Captain Simpson had never before experienced a severe thunder storm without cloud. Charles Fitzhugh All Talman. who describes this freak thunder storm In his Science Service feature "Why the Weather?" goes on : "For fully an hour the sky was one blaze of lightning, and wire ropes, mastheads, yardarms, derrick ends. etc. were lighted up. All the stays seemed to have glow lamps three to four feet apart and the mastheads and yardarms a bright light at their extremities. "The most remarkable part of the phenomenon was the extraordinary sound emitted throughout. It was, says the log, exactly like the noise Doomsday The end of the world is In sight,, n according to the Inhabitants of Island, and they are making no provision for the future, says the Montreal Herald. They are not planting young coconuts this year nor storing up anything for the futu e. The 193 people of the island are the descendants of English sailors who mutinied on the warship Bounty In 1700 and Tahitian women. Because of their isolation In the Islanders Coconuts and are other fruits brought to the island by the crew of the Bounty are still growing there. Some of the agricuK tural Implements still used were made from the Iron of the Bounty. Visitors are not allowed to smoke there. Neither are they permitted to drink alcohol or wear shorts. Pit-cair- ' BARTON BROTHERS Roadside Farm Market Fruit Vegetables Fresh From the Fields Coffin's Corner on Haddonfield Roan It didn't take an expert to write that advertising copy which the Bar tons used in a three-Incspace In their local papers ; but It was strong enough to pull $200 worth of sales In one day. The same amount of produce, sold wholesale, according to the terminal market quotations. would have brought Barton Broth ers about $100, and they would have had to haul It to market, pay com missions and other expenses. V. A. Houghton, Maine poultry man, will gladly testify to the value of local advertising. During the hatching season he sold eggs at $1.50 a setting. The price of table eggs A few dol was 45 cents a dozen. lars' worth of publicity netted $4S extra profit on the egg deal. "I can't help but believe In adver "Here's an Using," he explained. other reason; I spent 63 cents for a classified ad after I had sold 10 large dressed cockerels for $1.20 each because the return was too Local neighbors bought 30 small. males for breeding purposes through the ad, paying me $100. I could have sold almost a dozen more If I had them." F. C Crocker, like many other Ne braska pure bred hog breeders, held two big auction sales a year. He sells direct to the farmer now, find Ing It much cheaper and more profit able. Advertising does the selling. "Markets patronized by people liv Ing in nearby towns can often make good use of newspaper advertising, a medium which Is especially help ful In moving surpluses at the peak season," said G, H. Gaston, roadside marketing expert of the Michigan State college. "The plan followed by some growers, when confronted with a surplus, Is to reduce the price on the product In question, making It a drawing card to get people to come to the market Satisfied customers buy other commodities and come again, and, though the grow ers may make little profit on the sale of the featured product, he avoids loss and Is doing the thing which will develop his patronage. The effectiveness of newspaper advertising depends, among other things, upon the location of the mar ket, the Alnd of products offered for sale, their quality and price. and on the class of people who read the paper. These factors are so variable that the only way for any Individual fanner to determine what may be accomplished by this means Is to give It a trial. "Advertising copy should be pre pared with the realization that prospective customers will want to know what products are for sale, the prices charged, and where the market Is located. Many newspaper offices. 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