Show OPERATIVE CO-OPERATIVE MARKETING By Frederic J. J HaskIn Extension or cooperative associations associations for the marketing or of practically practical practical- ly all kinds of farm products is In Inexact inexact inexact exact ratio to the understanding by farmers of the fundamental principle principle I pIe that only the grower is Interested Interest Interest- ed in selling the entire crop of or a a. given giyen community The middleman is never concerned concern concern- ed in seeing that all the wheat all all I the tobacco all the cotton all an the apples all the all the oranges all the raisins s or all of or any crop that may be be produced in a season season season sea sea- son is marketed He tie is only interested interest interest- ed in buying what he can sell and andIn andin andin in selling what he has bought It isto Isto is isto to his interest to have the supply al always always always al- al ways greater than the demand for he can us that as an excuse to bieak break the price to the producer It is also alsoto alsoto to his advantage to See that the world does not absorb overproduction tion for that enables s him to maintain maintain maintain main main- tain prices to the consumer and hence he is not interested in ex ex- I the demand lDa lor for any com com- But the grower may sell seIl all that I he himself produces and s still suffer suffer suffer suf suf- fer because the entire crop of that commodity has not been marketed for the price he receives will b blower be lower by reason of the real or ap apparent apparent apparent ap- ap parent surplus And if he does does not sell seIl all Il the produces of ot course he loses that portion of his crop that is left on his hands To protect his own interests accordingly according according- I ly he must see to it that the demand is exhausted if it that is necessary to effect the sale of the entire crop Likewise it is better in the long longrun longrun longrun run for the individual al that all the growers of any given commodity receive receIve receive re re- re- re the same price it if it is a i I. fair his is own n crop for any anyone one season at pr price ce than that he should market marlet marketa marleta a slightly better belter price than his neighbors neighbors neighbors neigh neigh- bors get f t Once the farmer has learned all ll this he is ripe for coop cooperation He understands readily then why It Is necessary to bring practically all or o. ora ora a large percentage of the growers into the association He sees why it t l is essential that that the cooperative contracts or agreements must run for a long period of years years five five at least He understands why he must bind himself to market all his crop through the association and he sees the men menace ee to th the entire cooperative cooperative cooperative coop coop- structure if a single member succumbs to the t temptation ti n to break his Is contract Community Int Interests Interests' ests Allied AWed With Farmers Farmer's s Closely allied with the Interests of the f farmer are those of the merchant mer mer- merchant chant the banker the lawyer the the- editor the doctor the teacher teacher teacher-in in fact all who go to make up the community community com com- that is the center ot oC any Ag dg- Agricultural g- g section This was brou brought out nut clearly when the raisin growers of California were being arganti td d. d They hel held their first m meeting in Fre Fresno no and the leading merchant of the town told them that if the would organize and do something for the themselves selves he he would put every penny he had in the world behind them You fellows are not making any money He said You dont don't buy I anything from me except overalls for yourselves and Mother I H for your wives You dont don't buy any furniture except the cheapest You dont don't buy any kitchen utensils except The only way I can make any money is by buying up mortgages mortgages mortgages mort mort- gages on your vineyards and foreclosing foreclosing fore fore- ore ore- closing on you ou but I dont don't want to tomake tomake tomake make money that way I want to tomake tomake make ake money as a merchant and I cant can't do that unless you are prosper prosper- T. T lag lug ing The banker told them he could not be successful rul unless th the growers were were successful and the merchants were were successful land the editor had a similar sto story y You dont don't make enough money out of your our raisins to be subscribers to my paper he said and ancI the merchants wont won't advertise because they say you people dont don't take the paper land and dont don't buy anything any any- how The result of this realization of the community interest was that when campaign was launched to sign up 75 per cent of the raisin acreage they all worked together Teams w were re formed formed consisting of two growers grow grow- ers era and a merchant two growers and ana anaa anua a banker two growers and a lawyer two growers and a teacher teacher and so on and the cooperative idea was sold to individual growers growers- like hot cakes In six months 78 per c cent nt of the entire entire entire en en- tire raisin acreage of or the state was signed up and land In six years the association association association asso asso- increased the consumption of raisins In inthis this country from tons a year to Moreover where the California grower formerly got only 8 cents of the consumers consumer's dollar he now gets 48 cents and this has been lieen accomplished accomplished accomplished because cooperative marketing marketing market market- ing means merchandising a product instead of dumping it Success in New Hampshire It Is a far cry from C California to New Hampshire but the New England England England Eng Eng- land state has tackled the problem in ina ina a a. spirit akin to that of the west and andin andin andin in two years has made substantial progress in what Is claimed to be the first wide state experiment in coop coop- marketing Frank Knox editor of the Manchester Union has been actively Identified with this movement which he says sas If sic suc- sue sue- but no more than that The American Ameri AmerI- can people he lie said some day will understand that they are being bun bun- coed by Goldman and his crowd croWel whom he credited with responsibility ty for the publicity ca campaign that was designed to make the American public believe that the duty on raw wool is costing the American people a year He said the people will wake up and realize that all the wool raised in the United States does not cost over annually The senator admitted however that Goldman had been successful successful successful suc suc- thus far in putting over his campaign because the people generally generally generally gener gener- ally do not understand that it takes only four pounds of wool to make a suit and wool costing duty included the wool in In that suit represents represents represents rep rep- resents an outlay of only 5 Senator Smoot also asserted that the big manufacturers of readymade readymade readymade ready- ready made clothing in ill the the United States State are today making clothing lothing cheaper than it is being made anywhere in inthe inthe inthe the world This clothing is not that thatto to which Senator Walsh referred The duty he said was on imported Importer clothing and imported woolens de de- by highbrows who were not satisfied to to wear clothing from fromAm Am American rican wools in American mills People who shun the home product he be thought ought to be made to pay for patronizing foreign Industry Senator Smoot indulged In a bit of mimicry of the class of Americans who will have none but Scotch tweeds and English and what is a rare thing for him had l th the senate on the verge of an uproar Senator Smoot is never purposely a speaker in lighter vein the senate does not listen to his speeches for entertainment but for a n. minute or two this time Ume he he- performed In star fashion o |