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Show LUCKY STOME CDGAKETTE Unta this new "smoke" was made you could never have a real Burley tobacco cigarette. It's the best yet BT5 TOASTED The toasting brings out the ? delicious flavor of that fine - old Kentucky Burley. You never tasted anything so agreeable think what A roasting does for peanuts. 1 . Service- ' ; . . 1 . ' . ' 1 1 . . 'l .'". '. 1 ' . The true meaning of the word "Service" in the merchandise world is rendering rend-ering to the customer the greatest amount of value for their money. As an evidence of the service the J, C. Penney Co. is rendering there are now 197 Stores in the best cities in the West. If the founder of this great chain of stores had sold goods at high prices, as other merchants did, there never would . have been but one store, and that probably would have been broke by this time. But with hard work, cutting out all unnecessary expenses such as delivery, credit, expensive fixtures, idle clerks, and buying in large quantities for cash from the manufacturer, small profits and quick sales, this company has saved the working man thousands and thousands of dollars, thereby rendering a real . "' service. ;, - :, t Merchants throughout the country are going profit mad, which method will only result in their failure, to hold the confidence of their customers. The policy of this store is to hold prices down to rock bottom at all times, under all circumstances, or in other words, doing unto others as we would wish to be done by. Merchandise on the present market is very high and hard to get. We have I had placed with manufacturers for several months' orders to supply us with I goods during all the year of 1918. This fact places us in a position to sell our I goods throughout the entire year at practically present low prices. We give n I this information to our customers to protect them from paying excessive . , prices. If your purchases are confined to this store you will scarcely notice any difference in your expenses. It is your duty to investigate our methods. Here is a test to prove our ability to serve. How many times have you ever '- ' . heard of anybody having to pay more for goods bought in this store than else- v- -" where? How many times have you knovn by experience and heard others say that our prices were far lower than mail order houses or city prices? We know , your answer, and the reason we know is because we are familiar with prices others ask, and we know that the thinking man or woman cannot be fooled. Big Line of Ladies' Dresses - Suits-Coats -r-Just Arrived J. C. Penney Co. I The Golden Rule . 197 Busy Stores v I THE McCALL QUARTERLY for Spring is" now in 4f2 - the hands of all McCall Jfld' Agents. Its many ffiM-JX Paes of beautifully aLfrfl TivV llustratec destens con If ji l I, lyl stitute a fashion display ifcVfl J ' F 'tl that wil1 dell'gnt every flprrrw j i, ft woman who sees it. 71 llv if iiH You can make any W ' I r) &arment illustrated fey Aj4 TjL y l) getting the correspond- J ing McCall Pattern. ' SJ0r Uf McCaUPatterns Wu If for March Jjl yi ' jL NOW ON SALE rr.r THE McCALL COMPANY New YorK San Francisco Atlanta Chicago Boston Toronto BOXELDER COUNTY, UTAH 180-acre ranch with full water right, 100 acres in hay ; 20 acres ploughed for grain ; balance extra good farm land. All fenced and crossed fenced. A good 6-roomed houae; good stables and outbuildings, and all kinds of implements; 3 sets of harness, 6 head of good horses, 4 colts, 15 good cows, 50 chickens, geese and turkeys; permits for 200 head of stock can be arranged ; owner will relinquish 640 acres of grazing land to buyer. The price of this whole layout is only $13,500. $3,500 down, balance on terms at 6 per cent. 800 ACRES IN UINTA COUNTY, UTAH 600 acres in good hay land and 200 in alfalfa. Old primary pri-mary water right; a creek runs through ranch, thus affording afford-ing good watering place for stock r free open range that sup- ports 1200 head of cattle. A good 4-room house and 1-room log house ; 1 log stable for 14 and one for 4 head of horsea ; cow stable for 250 head. All the necessary outbuildings, including blacksmith shop I and tools ; full set of tools and implements for working the place: 85 head of Hereford and Durham cattle, including 2 registered bulls; 34 head of good horses. This ranch is complete com-plete and ready to move onto, and possession can be given at any time, just the layout for a few progressive ranchers on a co-operative basis. Sure independence. Price of ranch, including stock and implements, $21,000. One-half cash and balance on easy terms at 6 per cent. The above will make an excellent cattle and hog, ranch, which means an independence for, the lucky buyer. Act quicklv. Have also some good Idaho and Nevada ranches, from 80 acres up, complete with water right. Tor further particulars apply W. ROOK 6 C'arr Fork. i:im;ham. l'hone |