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Show WKLEY NNG RAPS mm mil Conviction that prompt and decisive de-cisive action on the part of progrc3. sivc citizens of Salt Lake and Utah generally will be required to place before be-fore the motoring public a knowledge of the scenic beauties of Bryce Canyon Can-yon and Zion National Park is expressed ex-pressed by Wesley E. King who hns just returned from a trip to Utah's Dixieland. Mr. King declares that after this journey, which took him as far south as St. George and Beaver City, ho found motorists from distant points passing through these cities nnd cn gaged in sightseeing for pleasure who had never been advised of the existence of cither Bryce canyon or Zion National Park, and who had been directed to proceed through Utah on to the Grand Canyon before be-fore they would find anything worth stopping for. Blame Is Held Divided. For this condition of affairs, Mr. King puts the blame on the shoulders of the Southern Calif. Automobile Association, As-sociation, some of the hotel men of Southern Utah and the citizenry gen. orally, who fail to do all in their power pow-er to mako known what Utah has to offer the sightseer in the way of unrivaled un-rivaled scenic grandeur. Ho has taken the matter up with the Commercial club and Jtho UjnJjStato Automobile MwwKsiatisrbhrixr tions have written replies outlining their work in this regard forwarding copies to tho governor of Utah. In his letter to tho Commercial club under date of June 7, Mr. King sets out that while passing through Beaver City enroute to Zion National park, he met Mr. and Mrs. II. A. Line from Oklahoma City and Mr. nnd Mrs. W. A. Jones of Joplin, Mo. Mr. and Mrs Lane had left their home some weeks ago by auto, going along the Santa Fe tiail, visiting the Grand canyon, then on to Los Angeles where they stopped n the offices of the Southern California Automobile association to make inquiry about the sights and roads back through Utah and California Tourists Not Informed. These travellers, says Mr. King, were given maps of the Arrowhead trail, but were told nothing about Zion Park or Bryce canyon. Ho says they stopped at the Snow hotel in St. George, but were told nothing about these places, and when asked by Mr. King if they had seen these places professed utter ignorance of their existence. ex-istence. Answering ?or the Commercial Club Secretary Nathaniel Jackbon says that there is no other national park or any scenic attraction in tho United States which has had so much publicity "as Zion Nationnl and Bryco canyon' He points to the work done by Mr. King himself and to publicity in Motor Land, Motor Age and other magazines. Mr. Jack, l" son adds: I "If any highwny exists which is attempting to misdirect or cloud directions di-rections to our scenic wonders with the opening of the tourist season, it should bo given our most vigorous attention." Speaking for the Utah State Automobile Auto-mobile Association, Manager W. D. Rishel writes: "You simply reiterate a fact that this office has known for years. We have called attention to this deplorable deplor-able lnck of knowledge of one of Utah's greatest wonders in tho press, in public and in privato utterances. We have met with considerable op position in our efforts to put Zion National park on the map as far as our foreign or out-of-state tourists are concerned. Charges Utahns Oppose Work. "It may surprise you to know that our greatest opposition comes from residents of our Btate. We shall continue con-tinue tho fight until we have won; until every tourist crossing the state of Utah from north to south or south to north will know that there ij such a place as Zion National park in (Continued1 on page five.) WESLEY KING HITS ARROWHEAD TRAIL (Continued from first page) Utah nnd that it is located upon the Zion Park Highway." Summing up the situation nnd suggesting sug-gesting action thnt he believes will provo effiencious, Mr. King said yesterday: yes-terday: "Bryco canyon, which I hope will bq rennmed, and the Zion Nntionnl park are worth many millions of dollnrs in renl money to Salt Lnko and Utah. We can get the money out of them exactly in proportion to the intelligent intelli-gent effort wo put into proper channels chan-nels of publicity. "When I met Mr. nnd Mrs. II. A. Lane of Oklahoma City nnd Mr. nnd Mrs.. W. A. Jones of Joplin, Mo. nt the hotel in Beaver city on my return re-turn from a visit to Bryco canyon nnd Zion National park and they told mo thoy had rounded the circle by auto from Oklnhomn, driving over the Santa Fe Trail from Los Angeles to Benver without even having heard of thoso two wonderful scenic nt-trnctions, nt-trnctions, when they wcro nctunlly out looking for regions of that sort to visit, I dropped several bitter tears on the road right there. Neglecting Utah Opportunity. "We are allowing many thousands of dollars to slip through our fingers by not making sure that this sort of thing could not possibly happen. If Snlt Lake cannot nfiford to spend tho neccssnry money to plnco booklets in the various hotels nnd offices where tourists enn get them nnd thus , be advised of these two nnd other scenic attractions, then no business firm in Snlt Lake can afford to advertise ad-vertise any of its goods for sale. We own these things, from a selling standpoint, and every dollnr spent in the state by nn outsider coming to see them is a dollar for us it is our dollar. "It appears that when these tourists tour-ists I have referred to visited tho offices of the Southern California Automobile association they nsked for a routing bnck home through Utah, Colorado, etc., and when they put tho straight question, 4Whnt is there to see on the wny?' and were nnswered 'Nothing until you get into Colorado.' "I do not know what it will cost to bring it about, but whatever the cost wo should see to it that the next traveler stopping in those offices down in Los Angeles is fully ndvised whnt opportunity for sightseeing Utah affords. These people also told me that they stopped nt a hotel in St. George, conducted by Joseph Snow nnd the subject of visiting these points wns not mentioned, although they let it be known that they were on n touring and sightseeing trip. "If these attractions could be stolen from us or taken away, wo would fully deserve to loso them and never get the millions of dollnrs that thoy would bring if properly advertised. We can remedy the existing conditions condi-tions by doing the following things: "First Nnme the road from Los Angeles to Salt Lake the Zion Park highway. "Second Make a park out of Bryce canyon nnd give it n new nnme. "Third Include the north rim of the Grand canyon in our program of advertising. "Fourth Raise the money in the streets of Snlt Lake nnd throughout through-out the state to effectively make it possible for anybody in America looking for scenery to find out all about these attractions nt any place and at any time. Salt Lake Tribune. |