Show the appeal to self interests THIS THE wor merchants chants hav 0 learned th that at price greed breed is not nob I 1 good business because it a certain article or commodity Is 1 worth wort li I 1 a regulation price and a bertain number ibar of people may be depended upon to pay it does not argue thata that a lower galling price would not be a better bu burl 1 ness n aas assuredly as a lower price still permits domall nuIt margin of profit to the three times as many people find and such orloo still 2 small margin ot of profit to the merchant then tile the lower price should prevail with a well organ organizer izett mercantile concerti concern ten sales are hardly more expensive than five and if the ten customers realize that they have saved money on their purchases the goodwill good will profit to the store Is very far reaching so that even in tile the case of a conservative merchant selling stunts 11 in which the appeal to the solf self interest of the customer is irresistible constitute real store service ebors is no sacrifice ol of dignity lil n no pulling down of store creeds or standards but a showing of tit tit it progressive service which makes a store really worth while tile the highest class stores and shops may put pub into their advertising ver that appeal to tile self sell in la terest of tile the reader which is always heeded and which will always make apay pay 1 t logan journal |