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Show 1 ewwisa?333&-ooe'j3ss I Advertisers I should note that the mosquito, I which does a humming business, I is not satisfied with one insertion. I I I 9 Z $ T I T"l i that wc are always glad to g( i .Inh Z i lion t forget m J O Wednesday or i'ansday - The Milford News I 1 1 ' " - - , ft . ..,.......,. -, : , pi TTihiihiiee Hmipietant IFactijs I IEMTES& INT TffllS (D GDF Yd&UHfc AUT(B)MI1BIILIS II. How much it costs to mahe the car 1 2. How much extra you pay the dealer 3 How much it costs for operation and up-hcep " The PURCHASE of an automobile involves roller bearings and tbe extensive use of The lower cost of selling, combined witli I considerable amount of money and it fine Bleel forgings instead of casting; or tbe low charges for financing and acces- should be carefully considered from all stampings are additional features that sories, means a direct saving of at least j angles before a final decision is made. reflect the high quality built into every 50 to 75 to every purchaser of a Ford, The value of the car to you depends on Part tue car- Throughout, it is a value in addition to the savings made possible the value built into it at the factory, how far above the price you pay. by economies in manufacturing. The much extra you pay the dealer for dis- money you pay for a Ford goes into value tribution, gelling, financing and accessories L.OIV dealer charges in the car. It is not wasted in high dealer and what it will cost to operate and main- charges. tain the car after p rchase. Each of these The SAME PRINCIPLES of efficiency and ' I g factors, as it relates to the Ford car, is economy that characterize the mauufac- MjOMC lip-iU'Vp COStS frankly' explained below. ure of the Ford car are applied also to i distribution. Obviously it would do the It IS IMPORTANT to remember that the Economy in prOeSl&etiOIt public little good to save in production if cost of your automobile is not the first these savings were sacrificed later in ex- cost only, but the total cost after months The FORD CAR is made economically be- ccssive costs of selling, financing and and years of service. Here again there is I cause of the efficiency of Ford production accessories. a decided saving when you buy a Ford. I methods. The money saved through this The Ford dealer, therefore, operates on Tne cost of operation and up keep is - I efficiency is put back into the car in im- the same low-profit margin as the Ford lower because of simplicity of design, the ' 5 proved quality of material and in greater Motor Company, Ids discount or commis- high quality of material, and the reduction ear and accuracy in manufacturing. The sion being the lowest of any automobile f friction and wear through unusual ac- constant effort is to eliminate waste and dealer. He docs a good business because curacy in manufacturing and assembling, find ways to make each part better and he makes a small profit on many sales Tlie reliability and longer life of the car better without increasing cost frequently instead of a large profit on fewer sales. contribute to its low depreciation per year I at lowered cost. f U8C' Because of Ford economies in large The intelligent, painstaking service ren- production and because the Ford organiza- NOTE THESE E.GV PSSJCES dered by Ford dealers is under close fac- tion operates on a low-profit margin, the Roadster . . 435 ,0ry suPervision and is a faclor in the Iow 1 price you pay for the car is much less than , , c , - up keep cost of the Ford. All labor is ' r Phaeton . 34-i-J L ailor Sedan gaOO 1 , a It would be under any other conditions. billed at a flat rate and replacement parts g Yet it brings you many unusual features CUpe S3 Sprt CUpe 8530 are always available at low prices through of construction and performance. Two-window Fordor Sedan . . 5600 Ford dealers in every section of the 1 At least 875 extra value is represented Three-wdow Fordor Sedan . . $625 United States. g 1 alone by the Triplex shatter-proof glass Convertible Cabriolet .... $645 Ir lwo tllree or fivc years, depending windshield, the Rustless Steel, the four Tqwu gedan o70 on Ilov much you drive, the saving in ' I Houdaille double-acting hydraulic shock . . , operating and maintaining a new Ford will I " 1 (All prices f, o.b. Detroit) . 1 I absorbers, and the five steel-spoke wheels. amount to even more than the saving on H The unusually large number of ball and . the first cost of the car. I J FOHI$ MTOSl COMPANY I |