Show big company helps local merchants to keep business home how one of the largest manufacturing concerns in the country cooper co oper ates with their dealers dealer to keep local besmen awane in the hands of local concerns was as interestingly brought out in a talk with ith one of our leading tire merchants laa la A week the to aich he pointed particularly for its work in this direction is 13 the united states rubber company which luch has pei liap gone further along these thee lines than an 0 ther other tire tare concern theis are several reasons aside asie from the very lery good point of keeping home money at home why h our own local tire stores tore are the logical place pi ice to buy tires rather than the mail order houses tires need looking after by b an experienced perien ced tire man he fie must hae hac a well equipped and well stocked toc ked shop and be able to tell whether a tire is doing its work properly and if not why not for instance an expert tire tare man can tell whether tires are wearing unduly because e of the wheels being out of alignment and can correct the trouble in time if improperly equalized brakes brake are causing tire wear the tire man can tell that and warn varn the owner this sort of service lou ou cannot expect p t when you ou bu tires from nai mail order houses the united states tire compani started fleen alenen years ears ago to educate people to their interest in supporting the legitimate home town tire dealer in addition to running its it own educational campaign in local papers without interruption for eleven con se cutie beirs ei e i the company encourages the dealer to supplement it with advertising of his hii own and help chelpo him do it under certain conditions it even shares the expense of the dealers dealer own advertising recent improvements in production method now no enable the united states rubber to market through the local dealer tires tire of known quality beiring be iring the companas Comp anys trade mark and full warranty warrant for as little money or een less ie than the cost of small order tales or off abrard tires of uncertain value |