Show r Women omen Do l Buying Lon Long before wo women en got ot the bal bal- ballot ballot ballot lot their influence in state matters matter was large The official lives of some of the worlds world's greatest men have been influenced by women Today women are taking a much greater reater part in government and in business It is estimated that 75 76 to 90 per cent of all retail buying in inthis inthis this country is done b by them Thus those who offer otTer products for the home must make them with s special ecial appeal to women Some may argue that while women wo- wo women wo women men do bu buy food clothing and the like their does not ex- ex extend extend ex extend tend further in manufacturing and business Makers of man many other products know differently Take the household washing washing- machine for example Those of even ten years ears ago were ugly clumsy and inefficient compared to those of today to today today day Women became tired of the unattractive old models demanded machines that would help enrich and beautify their homes and the manufacturers quickly took the hint h L Consequently LI today's washers I are sleek and efficient made in glistening enamels and shin shiny met met- metals metals metals als easily rubbed bright and clean They do their work quickly easily economically economic of course I Modern 1 womans woman's influence on manufacturing through her buying power is something that dealers too should heed Women bu buy bur r most readily from the dealers who most convincingly con show how the things I they sell will fill real needs in the homes home save mo money e time and laborI labor I |