Show brief comment I 1 advertising publicity la is what a new newspaper shaper has to sell it is as much a commodity marked with a price as the wares in a dry goods store yet thousands of citizens who won would id not think of asking a merchant to give them so much as a necktie have no compunction in asking that an adver ti be given them by a news paper the thought does not even enter their heads that every inch of space so given in addition to provid ii it g them with the most valuable kind of sen ser ice actually costs the news paper in editorial labor in compost tion in metal mink in stereotyping in printing etc a very definite sum of money almost every paper is liberal in giang of its space to further the cause pause of chiunti phil antl ropic public and other institutions enterprises and causes where the object is non noncom corn mercial and conducive to the public welfare in return it expects only ap precia tion appreciation of the fact thattie that the press is giving its most costly corn coin kodity a service so valuable thattie that the beneficiaries could not afford to buy it and without which their institution enterprise or cause could nob not exist a service which is always made at a sacrifice to the news columns and at an actual expense 0 some wise man has said think twice before you speak and then talk to yourself 11 0 circus men throughout the country have decided to dispense with bill board advertising and in the future the largest shows will depend upon the newspapers in telling the people of the coming of the circus same people suspend their adver during the dull season that s what maadi the dull season 0 be at war with your vices at peace with i our neighbors orb and let e every very new year find 3 ou on a better in man an ben franklin Fi anklin |