OCR Text |
Show M A 1 1k 1f k f fYL fYLw r fYLr w c cn ' \ n t . I Ii.4 i.4 i4 i.4s i.4Don . ' s I ' Don Belding PresIdent PresIdentAdvertising Pacific PacificAdvertising I Advertising ( Iubs lube IubsI Iubsaddress to toaddress I address Prex9 1 ' C'hw Chw ' ( lab ! National atlonal Advertising Advertuung Finn Flrix FinnI FinnHead FlrixHead Fi- Fi FiHead - I Head to Address AddressPress AddressPress I Press Meet in JanuaryAdvertising January JanuaryAdvertising I I IAdvertising Advertising I . is ' ! a 11 vital force be- be behind be behind behind - . I hind the II system } . , tt"111 tt111 " of tree free enterprise enterpris enterpriseI enterprtsithat . that at haa has given the United states State statesI statesthe Statethe : , I the highest . standard of living in inthe it itthe lithe I the world In the opinion of Don Dot DonBelding DotBelding DoiBelding Belding vice president prt"sident prtsident " of Lord d dThomas & SThomas I Thomas and president of the Pa Pacine Pacific Paclfic cine cific Advertising AdvertLslng Clubs Association Associationwho Associationwho Associationwho who will speak 8pf'ak 8pfak ' at the Utah 8tat state Stat statei statePress 8tatPress < ( . Press Association Assoclatlon convention here hereI hereJanuary hereJanuary henJanuary i January 18thI 18thBeldIng 18thBelding 18th 18thBelding I I Belding whose who'Ie whoIe . ' headquarters are areIln arein anIn in Los I.A'I I.AI IAI 1.m 1m . ' . Angeles Is regarded as one oneof oneof onof ( . of the west s 8 a outstanding outstandLng authori authorl authorities authorlties authorties ! Iln ties on advertising advertl'ling advertlling ' He sees In it itone it itone 11one , one of the strongest bulwarks to toi tothe tcthe , i the nations nation 11 s economic system not notonly nolonly only because It promotes mass sell sellIng sellIng sellIng notI I lonlY Ing and correspondingly lower lowerprices lowelprices : prkes prices to the public but becaWle because becaWlelit becauseIt lit it promotes and enhances competitlon compe compeI competitlon I tition titlon In Belding Beldings s 8 opinion It itone is islone isone lone one of business buslne & and industrys industrysgreatest Industrysgreatest : greatest equalizers serving thesmall the thesman thesmall sman small merchant the small manufacturer manu manufacturer manufacturer facturer and the small distributor distributorI distributorJust distributorjust distrlbutoijust I Just as effectively as It . does the thei thelarger thelarger thelarger i larger competitors In these neldsI neldsOUtside fieldsOutside fields nelds fieldsOutside Outside of Its economic role roleBelding roleBelding roleBelding I , Belding believes bel1eves that advertisingserves advertising advertisingserves advertisingserves serves the country In another veryvital very veryI veryvttal veryvital vttal vital way It makes for a solvent solventpress solventpress solventpress press and frees newspapers fromdependence from fromdependence fromdependence I dependence on governmental or orpoUUcal orpolitical 01political poUUcal political support and permits pennlts them themto themto thereto to exist exUlt as free . and a.nd independentInstitutions independent independentlinsUtutloI18 IndependenIInstitutions linsUtutloI18 Institutions In this freedom from fromi fromgovernmental iron-governmental iron governmental - i governmental or political polttlcal control control'such controlsuch controlsuch 'such such ' such as now exists exlst < ; on the European EuropeanIconunent Europeanoontlnent Europeancontinent oontlnent he set sees " , the preservation preservationof Iconunent of the democratic way of life lire in inthe inthe Irthe the United StatesBelding statesI States StatesBeldtng I Beldtng BeldIng who now holds one of ofthe othe ) ! the most Important age agency age'ncy 1cy > ' post postI postlions positlons I tlOllS lions on the Pacific Paclflc Coa Coast . < ; t startedat started startedat : At the bottom of the ladder at atLord a aLord < ! Lord & Thomas Thoma . ' ! < ; sixteen ixteen years ago agoHe agotie agoHe , He tie 1 Is < ; a product of the northwest northwestbt northwesteng northwestbeing bt > ) e/ng e ng lng / borrt bortl both and ral raised . < ; ed In Orants Grants Orantspp GrantsPess GrantsPPSS pp Pess < ; < ; Oregon He lie H ! " served In France Francewith Francewith ; with the thp heavy artillery for nearlya nearlyt nearly ! \ t year during World war 1 and andgraduated andfraduated andgraduated graduated fraduated from the University of ofOregon ofJregon olOregon Oregon Jregon In 1919 where he major majored majored ed d In journalism and commerce commerceHe commerceHe commerceHe He was a member of or the Oregon Oregonmller Oregonniter Oregonmller OregonmllerFollowing mller niter mllerFollowing niterFollowing Following graduation he serv served servid served ed id as Western Union managerat managert manager at t Klamath Falls Oregon tor for t.wo two t.woyears tworears . years rears and then purchased purchast'd purchastd ' and andpublished andublished published ) ublished the Klamath Falls Rec Bee Record Beerd Record ord rd at the outset a weekly He Helater Heater Helater later ater converted It Into a dailyDuring dailyDuring dally daily dallyDuring During the tune time he has been beenwith beenrlth beenwith with rlth Lord & Thomas he has handl handi handid handled , ed d some of or the agency s leading acAunts ac accounts I Icounts counts Aunts Including Sun Sunklst Sunkist kist the larg largat largest est at co operative advertiser In the theUnited thesited theUnited United ) sited States and Union OU Oil Com Corn Cornrany Company Cornpany theI I pany panyTwo ranyTwo rany Two years ago when Don Fran Franlscn I Icisco Cisco lscn was elected president of Lord Lard LardC LordI & C Thomas and transferred from fromLos fromas fromLos I Los as Angeles to New York BeldIng folding BeldIngI BeldIngwas foldingras Beldingwas I was ras selected to take his place ing ingharge In Incharge Incharge charge harge of o1 the Southern Cal1fomla California Cal1fomlaoffice Californiafice Californiaoffice Cal1fomlaI I office fice ( |