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Show Apply Sloan's Freely For Lumbago. Lum-bago. Your attacks of Lumbago are not nearly so hopeless as they seem. You can relieve them almost instantly by a simple application of Sloan's Liniment Lini-ment on the back and loins. Lumba,-go Lumba,-go is a form of rheumatism, and yields perfectly to Sloans, which penetrates quickly all in through the sore, tender muscles, limbers up the back and makes it feel fine. Get a bottle of Sloan's Liniment- for 25 cent of any druggist and have it in the house against colds, sore and swollen joiqts, rheumatism, neuralgia, sciatica and like ailments. Your money back if not satisfied, b.ut it does give almost constant relief. Advt OUR NEW SERIAL The Ambition of Mark Truitt. By Henry Russell Miller. THE GAZETTE $1.50 the year. ir Dollar That Can't Be Sped By HERBERT KAUFMAN Author of "Do Something! Be Something!" EVERY dollar spent in advertising is not only a seed dollar which produces a profit for the merchant, but is actually retained by him even after he has paid it to the publisher. Advertising creates a good will equal to the cost of the publicity. Advertising really costs nothing. While it uses funds it does not use them up. It helps the founder of a business to grow rich and "then keeps his business alive after his death. It eliminates the personal equation. It perpetuates confidence n the store and makes it possible for a merchant to withdraw from business without having the profits of the business withdrawn from him. It changes a name to an institution an institution which will survive its builder. It is really an insurance policy which costs nothing pays a premium each year instead of calling for one and renders it possible to change the entire personnel of a business without disturbing its prosperiry. Advertising renders the business stronger than the man independent inde-pendent of his presence. It pet manentizes systems of merchandising, merchandis-ing, the track of which is left for r'hus to follow. A business which is roc advertised must rely upon the personality its proprietor, and personality in business is a decreasing factor. The public does not want to know the man who owns the store it isn't interested in him but in his goods. When an unadvertised business is sold it is only worth as much as its stock of goods and its fixtures. There is no good will to be paid for it does not exist it has not been created. The name over the door means nothing except to the limited stream of people from the immediate neighborhood, neighbor-hood, any of whom could tell you more about some store ten miles eway which has regularly delivered its shop news to their homes. It is as shortsighted for a man to build a business which dies with his death or ceases with his inaction, as it is unfair for him not to provide for the continuance of its income to his family. ' " ' ' ' (CnpyriK'it ) and ; Best Friend Saver ' . . y K you are stil! skimming milk by the old- l fashioned "setting" system you are losing about H f;f one pound of cream in every four and you are not ft giving your cows a square deal. With a D Laval cream separator you would get 20 to jj 35$ more, and much better, cream, and besides would ! ! 11 have warm sveet milk to feed to your calves and pigs. fjf We know that the De Laval will give you better service is f t .- and last twice as long as any other separator J J?'jv aQ( e a money-maker for you. fj 1 1 fixxS.i Ask any of your neighbors who use a I J H KVXv! , De Laval what kind of Y Aj1-- frJf Gerv'ce their machines have U liWf'r- given them. If a De Easiest fiA Laval will save cream Ao.lu j.yM and "f money for J j yur neighbors it will the cleanest; P ' ''J 'X do as much for you. f lasts the longest! I) iytV.' Why not ' give it a, SOONER OR LATER k Hr-H -; A trial? I YOU WILL BUY A ? DE LAVAL OSWELL BECK rfiADE MORAL Nobody would have known the Good Samaritan's Samar-itan's kind act were it not ror Our Saviour's parable. Be the home folks' Good Samaritan, Mr. Merchant; make this paper pa-per your commercial bible; write your own parable anc put It in our advertising column col-umn tK AIg Print j BUT F L R Yy R A F F E R S. |