Show We Ask the Attention of f Every Reader of f This Paper Today ti 1 J. J R. R HAMILTON HAMILTONS By S 55 Form Former or nr r Advertising Manager of of Wanamaker Wanamakers er Philadelphia six Ninety-six per cent of all the people in hi th the United States earn I less ss than 2000 a year Th Therefore it behooves behoove every everyone one of you to lea learn to read this paper day by day with two purposes One that you may post yourself upon the general news The other that you may post y yourself upon upon the advertising news The day is past when anyone can afford to overlook k this sec sec- secand second and ond nd feature It is the road to economy in every home There isn't a day passes passes when money cannot be sa saved ed or when better goods cannot be bought for the same money simply by following g carefully the thc advertising that news is is' published f here The reason reason for this is very ery simple advertising is the cheap cheapest est quickest and b best st method of salesmanship that has yet been been found Therefore th the most i progressive m merchants advertise 4 And naturally when whim you you want the cheapest or the best article of any kind it is fair to assume that the most progressive men inen wi wits l have it for sale Every Every- shrewd merchant adv advertises in this paper because there are thousands thousand of you readers eager eager to see sec his advertising when it appears He knows that you arc are looking for whatever good me merchandise merchandise han dise disc news he has to offer And if any m merchant so far discounts discounts' your value to him as not to advertise in the paper you read youcan youcan you youcan can equally well afford to discount his value to you J If any rn merchant is so ca careless as to ov overlook b t great pt com combined om- om blued purchasing sing value of thousands of you readers every day dar the chances are he is overlooking manya many manya a good merchandise value vahle when it comes his turn to go into the markets and bu buy 1 So learn not only to r read ad the thee advertising news news news' S in th thin i ls pap paper l' l levery every d day j but learn also to rely upon it for everything you n There isn't one family that cannot redu reduce e its t C. C gys o of ty l r g at any time simply by br carefully reading i W a and and d bu bm ig ng 1 through the s tins a av 9 j advertising J pages oj 0 paper t. t 1 y l J y r W Cc J etl el I. I v |