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Show THE PEOVO HERALD; WEDNESDAY, FEBRUARY 25, 1925. PAGE FOUR. nn 0 Honest Titlties consistently offer ed here hav e made; the friendly, pleasant, patronage which the Mose Lewis Store has" enjoyed. Such values represent the best that can be sold at the least possible prof it,: and emphasizes our price leadership.; .. u. nn7 To prove to vail Utah eouatr that we wiH sot. be undersold at any time we guarantee bottom Spring Opening Sale is a powerful demonstration , of what this store can do for the thrifty buyers of what this store can do for the thrifty buyers of Utah county. .We will prove that reliable mer- ;r chandise cannot be bought cheaper tHEONLYXCLVSimCADlESiSTORMmPROVO generally not, as chcap--- as JUGHT HERE.Jf jou rtportto na xny instance where our price is higher during this sale for the same quality, we guarantee to change our price and give you the immediate benefit. - Right in the heart of the early buying season when people are looking for high grade merchandise at such remarkable low prices, Mose Lewis comes forth with this great I t selling event which means decided savinas to the thriftu hiwersof thin mclmtui Our sloaan.VAt Nn Time Will We fit Underbill" f SPECIAL Amoskeag Kalburnie and Gingham, all new spring patterns and .'. ... . . ,. . ... . . . . designs; yard. . . . f ... iS Oiir tioWiiiiB Slogan: Will WeiBe iHji,MW;a T t m m urn m mu Spring Hats. .Specially priced $3.95 to $7.95 Round Up and Clearance on Sweaters FEATURING POPULAR NUMBERS FOR SPRING WEAR PRICE REDUCTION 'ON MADAM X REDUCING GIRDLES : Buy now and save. This rubber massage quickly reduces waist arid hips. Madam X gives slimmer lines instantly. The minute you put on this marvelous "and your body girdle ymi loolTmches thinner s ; ; is erect and graceful. y Specially priced for this sale: Gray, $7.85; " Hundreds of Ljvari-- -ous silks and stravsombined-wtt-- h contrasting silks and straw braids; all the newest colors and black. A TYPICAL MOSE LEWIS .VALUE. Advance styles that are being shown for the first time are included. - Materials 'usually found only es in higher priced created by artist-- ' designers to meet themode of the ioinentr-AI- r the new spring colors, trimmings and models. Bright flowers, ornaments, ribbons and other novelties. These are absolutely the bestmiUinery values ever offered. .. charming-new-spring-ba-ts ; hats-slyl- . 36-inc- wmammmnmwwmmwmm -- M' Of all Women's and blisses' New Amoskeag Outing Flannel, light and h width. ORl i " mffXJSeninp; SALE OF ft SPECIAL dark colors, j Get ready for warmer weather and do it here at; a saving. y y v.Thi- s- sale includes . hundreds of gay chappie coats, 4 tu xedos, - - " and slip-ove- rs sleeveless sweaters, all new colors and many novelty patterns and color combinations in materials of mohair, worsteds and brushedTwool, sizes. 34 to 48. SPRING OPENING SALE, priced $1.95 to $3.95 ASSSMAAAAAAMVSWVWVVVVVMVSMVVVVMVVVMVVVVSVVMMVNMVMM NEW L10 n r I n ANOTHER PROOF THAT MOSE LEWIS VALUES - ARE UNSURPASSED - - - Cluster, pleats between jbox panels characterize these tailored skirts of fancy wool crepes and flannels to wear with jaunty sport coats and sweaters, $3.95." n Hundreds of New Spring Coats Just in time to be included in this great selling event. This is an extraordinary announcement and an oppor tunity that is most unusual. Right in the beginning of tlthe season when everyone is j looking f or ne: garments for spring wear and our stock is most complete of womens and --we comefotthlwjth-thls3t&eilin- g misses' coats. The new borders of tsuminrlurs, the new nianish fashion collars, the new swirl and sleeves, iaall the high colors, tiger eye, chili, rust, sand,-- Arab,;, gingersnap and gypsy. The newest flannel, suede, pile and twill fabric. Sizes 16 to 52. In both dress and lop. coat fashion, silk linir.gsvf ine tailoring, braid and stitchery. Priced $16.95 to $32.50. Mm . -- tTcnuinff Llngette UToom- - specially strong ers, made with double elastic bottoms, reinforced seat and seams, finished with novelty ribbons ; ribbon garter bottoms. CI flfl Tair liUU . Varieties.1 INCLUDING THE NEW COLORStHENNA, LIPSTICK RED, SAND, NILE GREEN, ARAB, TAN, BLONE, BLACK, WHITE, ETC.. , . , ;:; ::X Satin-face- d in all new Canton Crepe, leading shades, heavy weight and ., CO QC J. t.,.) . 40-inc- h, 4iifiiiJuster.-Snecia- l value, yard. .... VtiSu firm weave, valued at much more. Special yard d 1 ' :fluality. 40-inc- h :fy Special price, yard, , Flat Crepe of extra quality. ful fabric is among the much rials for spring and summer width iptiJU wear. h Georgette Crepe, four strand and all CI 0Q cure silk! Special , ; 40-inc- h New Arrivals in New Spring 40-inc- yard r ' .. 9ltM4 ( Dress Goods are all included' in 7 this special selling. Beautiful shades In Flat Crepes, Radium Silk stnd Crene de Chine. .all new and. exclusive (.Genuine Lingette and Bcauty-Cheni ?naaes 10 maicn me new spring ,C1 QC TO patterns. Specially $1.29 Lpriced,yatd -- 3 Pure Silk 'Jap fongee, natural ibooveoldr 01 QC and every yard guaranteed perfect. tfMj nn I lUU . V ?y Special yard . . .. extra Colored heavy Pongee weight, and This wonder- much favored for season. the coming mate(1 PC favored $L03 ..V, CO QC Yard ., width, Satin Chatmeuse, soft finish,. in &D wanted colors Tor the coming season, . erentfc : SPECIAL An opportunity to purchase your new spring wardrobe at substantial savingiir-T"Splendid materials that combine.the two essentials of beauty and utility. The prices by no means represent their actual value. One group of all new spring dresses, $9.95 to $14.95. All materials; colors and styles that are different, and only usually found in much higher priced dresses. DRESSES FOR EVERY OCCASION STYLES TO ' PLEASE ALL. Smart, irresistible frocks of quality fabrics jight in the start of the season, nriced 16.95 in Here are hundreds of frocks of more than ordinary ch ani dresses, each and eyerjroneof which possesses JLdoletouches of new arid dif f is - . 5iany ot the notes that are usually exclusive in the higher priced dresses are found here in profusion. Ensembles, Straight Lines, Drapes, Pleated and Surplice Effects predominate, the triumphs are various clever effects that add' to their attractiveness. Colors include blonde, rust, lipstick red, Bobolink, blue; sand black and riavyHRegrilar and extra sizes. . i The Success of Our Spring Open irig Silk Sale Was to Be Expected Because of the Values and ' fl n n ri ! h n ouiiiip uurjiiiiip oMlerDresses newest" MATERIALS and models SPRING-SKIR- TS e, liUu. .- i materials. . special, yard aress worsted tSKSKJCESISEESIIIEi Beautiful all pure wool,-finflannels and serges in many contrasting stripes, plaids and shadow. effects, all new and exclusive patterns and used by the leaddress manufacturers of America. ing e 54-in- yard CM ; . h Enslgri Percale, all new patterns and fast colors. Yard ...v,V.;, If 1C 36-inc- $5,50 Wool Challie, a wonderful light weight material for spring,wear, all new patterns and different colors. Special, CI OC , , v if u yard . ... . ; . Xne special lot of Silk and Wool and Pure all new Wool Worsteds Jn stripes, checks.' plaids and 17ii all new plain colors. special, yard . . t ....... .............. vfljl . '. nn I UU t ' 1 special' I Extra count genuine Jap repe,all fast 1Ql . colors; yard . .i ; v KiiiiiKuxzxxzziua - 'i in' |