OCR Text |
Show I MARKETING MUSK MELONS. How Ono Producer Disposed of His Crop at a Gratifying Profit. Boforo beginning to ship wo mado arrangements with a commission firm to handle our wholo crop, says nn Illinois Illi-nois gardoncr. Wo told them about how many baskets wo expected to hnvo nnd how wo would grndo nnd mark them. Tills arrangement proved much moro satisfactory than shipping to half a dozen or moro firms, ns had been our provlous custom My experlcnco tho past season confirms con-firms tho belief that tho wny to raako money out of melon growing Is to build up n reputation for shipping good goods and havo your own brand or trado mark., Wo made 18 shipments ship-ments to our .commission man nnd had goods In overy shipment that sold at tho highest price. This result was secured by holding up tho quality. As-tho As-tho season progressed wo culled closor aud closer. This naturally gave us a smaller proportion of fancy and No. 1 melons, but wo hnd tho satisfaction of getting tho top prlco from first to last for our host goods that boro our trado mark. A month aftor the melon season was over tho salesman who had chargo of selling our fruit said it was n plcnsuro to handle such goods. It hurt tho customers at first to pay moro than ft' thoy could get other melons for, but after thoy onco got started they almost al-most fought to get our fruit boforo it was gono and It attracted tho attention of salesmen of other houses who could not got such prices ns wo got for your melons. Tho crates containing our fancy melons wore ordered ahead nnd tho salesman often hnd to cut down all tho orders so as to dlvldo up tho goods nnd let each customer hnvo eomo. Ho nnld ho will havo no trouble next year selling all tho fancy and No. 1 stock wo enn raise, as tho buyers had a good enough samplo this year to tpiumubcr tho brand. |