Show PontIac Deal r H Have ve Most Prosperous Yeti Year v I f 1 roup the anti amI r dealers dealers in in- in inthe the States ates have just completed ili most profitable period in n tIre the com com- corn corn- nys ny's tor according to C P Simpson general tales sales manager manager jh rh 11 latest test figures fig available are I for the ine months ending Septem- Septem her 30 during which which- I time Mr Simpson points out tire the net profit of all ali greater Pontiac dealers was as I greater than than in tIre the similar per per- j period iod lJ of 1936 wInch which is 3 an increase of per en ep That good management on the part of our dealers played a big part in tins this highly satisfactory statement is s indicated b b fact fatt that net profits increased to a great greater greater er degree desree than the number of cars sold at retail said the sales chief Retail sales irs in that nine mouths months period this Iris year year- were were compared to for forthe forthe the same time last year Or an in- in increase increase crease of 33 per cent h this percentage figure exceeds the average fir the industry as you will see it is considerably less than the increase in net profit stated above Our percentage of price class in increased increased creased too and has moved moved ed into fifth place in time the industry in point of retail sales Used cars have stepped up with new car sales with units sold up tip to September 30 this ear an increase of Although there was an increase of in tIre the number of dealers added last year ear that fact accounted for only part of the increase jn in net iret profit as shown by the figures which gi en an average Jerage of oC 41 per percent percent cent more profit per dealer than in inthe inthe the preceding year ear In other words tire the aver average ge d dealer r ha has e more m money This i record record statement of profits was marie made in tIre the face of rising fixed expenses in the form Corm of higher salaries wag s rent supplies etc which mount amount a to an increase of more I than han t 12 1 2 millions But while tins this tb total otal t tt or of fixed expenses increased by b y such a large amount fixed ex- ex expenses p per 1000 of new car re- re retail reail tail t ail sales decreased 13 ain again cred creditable table i to better management In analyzing this consolidated dealer profit statement Mr Ir Simp- Simp Simpson Simpson son said Pontiac dealers have he be become come a prosperous body of oC busi- busi business bun ness men linen Their profits have hae in- in increased increased creased steadily for a number of years And although they tire have reached an all time high this year ear we fully believe that through a corn con continuance of tine the good management the tine tine- have employed in tine the conduct of their business tile the wilt will gO on i their profit position from year to year rear At tIne the close clone of the period coy cov cred rea by these figures Pontiac del deal deleI'S eIS eI'S n ere in tine the most liquid lion ion in the company's history and for a ver very good reason I believe It is because of tine the culmination tion of a policy of quality applied to ever every department of Pontiacs Pontiac's business In 1933 we wc expanded this policy of f quality and began to te I stress It harder than ever before Ad it hs borne fruit I No one will di dispute tIne the of the car That has been pro ed prove I b by tine the increasing acceptance the public has given each success successive c Pontiac ear car model model Then we effect effected cd ed a policy of tine the highest quality in i n all matters having to do with our relationship nith ith our dealers Hating ing done those those things three years ago we then tinen set in motion our campaign for Jor quality dealers I It t is is a policy which permits good dealers to make good mone money It has enabled us to obtain more car sales with fewer feser but better dealers in in man main of the larger cities and inns has made it possible for us to tomake tomake make an proposition to d tod alers in many main sm lIer communities ties where we mad had had no L Lt t represent ti tin n t I In Ina a broad broadway way those are tine the bas basic reasons why Pontiac dealers I Ilave made this year And tp to a large extent all of the the reaSOns have made pos pos- possible possible sible our gerat increase in retail sales Also the constitute tl the c ma and policy has g given en dealers their greatest parts and accessories business And they supplied tire the methods and practices which have resulted In in inthe the majority of Pontiac dealers departments carrying th tIne b butk of the overhead ad of tIne the I i iVe Ve h e a body of dealers now I vho are well trained business men ll operate according according- to fixed that have been proved t rough years ears of experience I The day of tine the Quality dealer has arrived I believe belie and sith ith him business on a profitable basis |