Show r i I i Childrens Children's Wash Dresses Dress s J. J i J C. C f E. E V f Childr Childrens Children's ll's Top Coats Coatis C Si Sizes 2 to 14 p 0 0 I l WIth Hat to Match SOUTH STATE STREET Coats Hats S. S Twin Prints Dots v B Borders or d ers Stripes S. S Chec Checks 1 S' S Scenic S P. P Prints Smart Moots for Spring Find Expression in These e The Vague of Printed Silks Is N Nation a 10 Wide New Coats The Buying Power of a Great Organization Brings Brin gs Y You Oll Printed Silks Just a Little Different Than Anything You Have Expected Before Here Here- Are Three Favorites Favorites- Prints spell it in capital letters PRINTS and PRINTS and more Prints The accepted favorite of the seas season n with ideas ide new s new treatments new color combinations combination distinctive and very effective Your wardrobe must have at least one printed frock nt J. J a Sill Pro Frocks ks Tl ose Be Beautiful Printed All Only t y 1 Showing the Utmost In Style at Think of it Never has the J. J C. C Pe Penney Co offered In Interesting Savings a more alluring value than this Variations of the floral and modernistic printings in new suntans rosewoods 1 These frocks will deli delight g ht women who are alert to the 1 latest modes i greens reds blues gray and black novelties 39 inches s wide and to savings that are unexpected on frocks of this quality t o Every prevailing fashion is included r rin in the offering all the smart 2 r And TIle The F Famous B Beverly ver Iy t tails that stamp a frock individual as Printed Silks Are Here at I Cl larn F Frocks o. o k S Patterns are arc so alluring and dainty and in Sizes for youthful An excellent quality too t They hey will tub i j perfectly and that is in their high higl favor The wi width th VI omen Misses is 32 inches Colors are gay and paH patterns arc live with ith Juniors J Y the spirit of the outdoors I r r ri j J L i You'll Enthuse Too Over These r L Washable A- A An n 0 opportunity f for or the T Thrifty It Of tj J de d. d Chines rl Crepe e at I Whether A need is for yo your nd r a sports por coat cr one 00 With a amore mn g t J We Ve emphasize their their qualities because of the formal air air this includes one t to please se you and one 4 II saving Material for a dress costs only 1 ou can an afford for these arc t typical of our daily illy com eom I tJI 1 If this 1 of smart st c and thrift s you use lIse Pms Paris d All Silk All 1 Crepe C repe d de e 0 t t I f s inches Chine wide ide and take an average length or of 3 yards 39 I Women Misses Juniors I c r 1 I 1475 75 2975 75 tt I H Pick Your Fa Favorite Pattern From t o 0 l l I Sparkling Sp r i g It Colors 10 Yards Printed Fh Fashion n without exava that extravagance that is what Y you tan an hove have for III Ii l' l F h S Smart your windows If you choose from thIs I r s. s mO Styles CS T b F Collection of Attractive u a cs i I ri FI VI I Flat r Crepe Crepe I t J SatIn and Georgette Fringed Panel CUrt Curtains ins insI As eVidence of determination b a practIcal our to main main- I In n these h f twin tain this store as Salt Lake Headquarters Headquarters' for far Prints we every enry respect t se Ire are frocks rocs roc's k that t h at W well well- II d dressed resse d women WI will II rus rush I 1 to t the sec h e f fabrics a b are re leave have augmented assortments untIl this section sectIon resembles of o f excellent II ent qu quality aJ an and d f the importance as hi on t th e a great reat Fairyland of Color and Pattern 9 8 C colors olor include gay gY shades hd and the always smart marc bl black k nd and tan tan- 0 there are arc styles for any and all occasIons One n glimpse of these newly arrived 1 Panel anel Curtains s I r The Indispensable Printed Silks 19 C 2 3 C 2 5 C will explain oily enthusiasm Because were we're enthusiastic about the QUALITY U. U about the PATTERNS f I ERNS 0 AL F I e Y No wardrobe will have a claim to smartness unless unless' It Includes it at Yd Yd Td 1 Y Td 1 about the Savings V least one printed small frock neat prints for th the street t and nd Filet Net with detach detached d pa patterns tt erns in In Ivory delightfully feminine patterns for afternoon wear vicar r Here IS the or ecru To Io an idea of what is is lucre here included are give you are a Filet Filet Net Panels Panel with over all ivory Irresistibly bl y S Smart mart A Attractively ve 1 y S. S Saving a Rondo Prints Georgian PrIll Prints t. t tA s Avenue A venue P Prints nn t s I Pongee Roll of or er ecru finish Prin Prints is M Modernistic 01 er is tic Prin Is Malabar Prints P rin Is Chintz Honor shadow lace w. w with th vm vase and nd stripe patterns aUn in only 7 7 5 75 Prints the assortment runs the Ha it of Quality Quality- and to Choose Filet ecru Net Net Pan Panels ls with oven all r. r festoon pat pat- Patterns and the width 36 inches 14 24 0 an is Allare warranted tern ivory o er ecru tSiN not to fide fade ill the laundry From Filet Net Panels with h patterns and to 0 side borders border In a S Setting as Vivid as a Flower Garden and With a Seemingly Unlimited Choice of Styles 1000 Hats 1 00 1 49 i 0 ji i It is not 1 for mothers to q Y to 6 G for the q Little tl Girls Girls' Easter Hats But it isn't t nece At At least it isn't r s sary if the Easter Easter Hat is chosen chos i this assortment t You Yau Can Choose From These Girls Girls' Sunburst Hemp 1 Hats Ribbon Trimmed 10 Girls Girls' Finest Soft Black Patent Gir Girls Girls' s' s Porto Rican Rican Novelty Braid Hats Girls Girls' Straw Leghorn Brim Hats S Girls Girls' Imported Straw and Hats I 1 t ti Girls Girls' i s' s Fancy Hair and Hair and Visca D Dress ess Hats Haf Girls Girls' Faille Nu-Faille Flower Dr Dress ss Hats Girls Girls' Faille Silk and nd Bonnets Girls Girls' finest Crochet Visca Hats i I G. G Girls Girls' r I s T Tuscan us an an and d. d H Hemp emp 0 Dress re s H Hats as t 1 00 tt GirlS Girls' Silk Straw Hats I Girls Girls' Very Finest Colored Milan Hats Girls Girls' Finest land Hand Woven H Hemp mp Straw IU Girls Girls' Finest Rainbow Novelty Straw Hats Girls Girls' Finest Hair Braid Hats with Georgette or Crepe de Chine facings pastel tints Girls Girls' Finest Imported Italian Legh Leghorn rn Hats i silk back ribbon streamers and bands I ribbon t It Is No Extravagance To To Have I A Hat for Every Costume When You Can Call Choose So Inexpensively Hundreds of Charming Easter Hats F For r Miss Women a and ld Matron at j T f I e fi r Jf J 01 Jt J J t 7 11 1 1 t Jt J. J t. t Ii 4 0 II j n.- n. d Fora rod need pay pay no higher than 48 to 0 a r real l individual l a h hat t of q quality and workmanship t i h here w r. r K r. r 1 I i. i now 1 ir k LI L- L Each Each Of f th these se hats is a very Jf I 11 i dl S f J vl III lug n j f 1 nII I r AJ ii fI y c f ry r I. I a distinct departure r. r r i 4 from the usual Turbans I S Skull ull C Caps tr Y usual f Ps in many versIons Hats wIth brims t th that t fold back off the brow that that- I r sweep down low ow in the back Pleated Pleat Pleat- i ed back brIms too l And color Here is a dream of k a flower hat smothered ti r iii ih radiant spring flowers and its only ri time me now tiow to decide on the Easter t Hat I on the hat of the minute 1 Y on ull 11 buy two or three hats here fo for t wh W t vote vou hail had intended spending f for t r a single hat y f tl it |