Show advertising A D V E RII S i N 01 IS 1 S OF GREAT VALUE VA LUE problem for farmer Is to know what kinds are best suited to his needs DIRECT APPEAL TIT TO COVERS BUYERS because of tremendous increase in automobile travel various simple mana means are offered bulletin boards are useful an pared by ur tile united stile states depart mont m ont of agriculture host certainly pay pays for the famiie as for the tile 4 roan man but the problem for the farmer tamer Is to know the kinds suited to hs particular the kind kinds will bring him money to many people advertising tamos only large display type typo announcements announce menta more or lea less expensively illusto acil cited hut but for the farmer former there are re scores of other be can be advertising hig his I 1 products every lay day and nd in many cases at a cone comi small indeed compared with the returns the suggestions of tred hete herewith with by marketing specialists of tbt tile united state states department of agri cultee are designed particularly for the who Is in a position to met tact t h staple demand for gli ihen en erodes grades of goods ggs butter fruit legeta bles dress 41 Irtes ed fowl sail cage sage are among nilion nii ion the items the ale palo of chich can le be promoted by consistent advert laing there a ro it arlous compora int pie meant of direct appeal to buyers chich are particularly profitable table ho be cutlo of the increase in automobile travel today that farm 14 I 1 remote indeed which la Is not by town or clity alty motorist motorists many times a av week eek A count on ninny a bo io called quiet country road aill all show that thit scores often hundreds of vehicles pans dally A largo large number of these carry PO possible customers cus tomera for farm products the farmer lute interested rested in attract attracting ng such trade should look took nell mell to tho the appen of hta his place perhaps old unsightly ten dentures tures of aich lie Is not conscious exist but the passerby passer by ie Is keen to discern these signs 1 of farm management and hesi hesitates to purchase so at sit a place neglect bulletin boards useful A well designed bulletin board benr the ho front gato aab ie Is a big asse asset in attracting buyers just as a ble big commercial houses know that tt it pas pa a to use skill la in Fre preparing paring a display ad eo to the tile fanner farmer lo 10 many funny a progress progressive he c corn orn inutility has learned 0 take pains in preparing his hi ball bulletin etla board it may be only a blackboard that 1 Is used but it should bo be neat and its messa messner go easily eastly read in addition to the name value of the he farm or tile h farm onnor hero there should be stated in large typo the kinds of produce offered for sale it la Is generally advisable to u add the prices also alio on some forms supplementary boards ore oro placed a considerable distance oo 00 either elde side of thy the main bulletin call ine ing attention to the latter A good gond of the wording on these follow follows FAIR VALLEY FARM FARNI READ I 1 BULLETIN lint the bulletin board Is not tho the only effective standing anding et for the fanner tamer ills place ft be better remembered by passing strangers gt rangers it its name nome appears in neat lettering or beside the entrance the custom of diaming forms popular la in so many part parts of tho tile country has proved of as uell ell as sentimental value t t js 77 45 i N V MW an effective Effect lv dignified advertisement on en thi this darn dam the farmer ulbio ho a an auto ank ind he Is lesion legion heso there doy days as overlooking a splendid plen did advertising op if it lie doe floes not have the name nome of his hi farm ond and his products neatly lettered on the ides aldef of his vehicle then arery trip to town in it reminder to hundreds perhaps thousand bands that the owner ouner ts Is still on it tt a e map one dairy fanner ho built up large retail trade in butter egg cot tage tore chew etc la in addition tn to a large milk trade not only carriel on his chicles the katno of his farm a cu eq phon lou indian name once to the rel reo n bet but made all his hn trucks end and wagons even more ills distinctive by pa painting lating them all the same color a dark yellow value of letterhead letterheads are a reni real asset for the thi farmer who 1 Is wiling to cither either or retail trade very naturally he seeks to in reduce his bli corre carr dem to A but ferich for such boslem letter letters as h he docs does violte virl te IDS tho ij aaa printed letter letterheads beads will almost surely repay their additional cost fire kive nan ban dred dm or one thousand letterhead leller beads and envelopes will III Is lt rt the ordinary farmer a bear or longer and their cost is I 1 relatively small the following simple fona form Is suitable for the average tanner farmer A good printer will III be able to sug mug get gest etyle of type and an arran arrangement gein ent that is distinctly distinctive and at the name same time dignified FAIR VALLEY FARM james jam J jameson Ja mecon proprietor butter eggs dressed poultry by parcel pot post from the farm to blank md 19 who vilio handle considerably considerable quantities of produce find and it ie to we printed wrappers the use ot of 14 j I 1 it 4 art wi V tl A pleasing display of the farm name that Is a business ast asset to t tie is farmer in that it makee makes his HI farm detter better known and easily identified two or more colors in printing the the ae adds to the expense but often Is justified fied hy by results others aho vho u ho do not feel they can con afford printed w rapiers ma find it worth orth title to have printed business cards for in fit each package sent out another simple means of advertising 1 printed gummed labels for use on the outside of pack packages sent by parcel post or express A suggested wording 19 Is chin below THREE OAKS FARM john brown proprietor blank missouri EGGS perishable the farmer who has a display at the county fair can con unless regulations forbid use we come some form of display adt advertising ertla in connection with his ills own onn exhibit thus attracting attention to his pe personal business in a daj divided rifled effective manner I 1 local ocal and tn in some cases itan neis newspapers papers offer a medium fop for publicity particularly for a farnor not t too 00 far from his custod customers ner A limited number of city papers hare have a special department among adi for post pot adier thIng 1 here there Is such a column it en bances the value of the ads published advertising in press to obtain factory results from advertising in a newspaper paper the paper selected must have hane a circulation among persons to horn the advertisement will appeal advertisements should be hort short and should ghe a description of the goods with the prices pricel and find tho the name and address of the tho ad in point cities the sunday edition of a newspaper gives better raulte quits than the dally edition tho the person who advertises mutt mu tt offer a product that Is wanted by the persons waft th read the paper at the time the product Is advertised tn in the place places where the paper has it circulation in other words he must know what ahat to advertise choto I 1 to tilt advertise artise and where to adi erthe the following are kested forms for parcel post classified advertising fresh EKK em direct from fann farm send for three dozen delivered dell vereil by parcel pot post pr pall pair fair view karm I 1 arm blank va butter direct from the dairy fres clean and nd wet sweet send for two pound s delivered postpaid by parcel poet post fair view tann karm a fresh for the family faintly tty ity gua guarango fiend bond for basket oj of assorted ort td vegetable vegetables post by t barcel arcel pot post fair view farni farm blenk na a CIl from the tree to ta you by prepaid parcel mot picked the lay they are ar billed nil led bend send cent cents fop for quarts to fair view fann farm blank va topical of the small number of barners who nho have bare entered tl the field of tat national lonal Is ono one in a western reate who his built up tip a nationwide trade in lit his special I 1 rand of homemade sausage by using the advertising columns of well known publications supplemented by cleverly prepared pamphlets and anti the use ot of dl distinctive tive tire trappen wr appen |