Show I j i I Plucky Woman Operates Plant Husband Bulk Built c. c L. L Beck Auto Tops Main Maintain t in Standard or Memory of the creative genius of the late C. C L. L Beck will live for years rears In the minds of Intermountain Mr 11 Beck who died last month of influenza In- In was one of the the- most popular men ever connected with the automobile automobile automo- automo bile Industry in Utah Ho He was known over several states for his genial personality personality per per- and ability as a creator and designer of aeto tops and trimmings His loss Is mourned deeply wherever men who knew him mingle But the name and the fame of the C L. L Beck Auto Top company have won enviable recognition and patron patron- from automobile dealers and own own- ers There Is no doubt that the business business busi- busi ness which he built up in so short a time timo and pl placed ced upon such a high and efficient plane will live as long as the automobile Industry Itself The passing of Mr Beck however came at a time when the business was well established and was made up of a 0 force of the best workmen and expert expert ex- ex pert trimmers In the country This organization was brought to Salt Lake from the Atlantic and Pacific coast by Mr Beck more than a year ago and andare andare are still In the employ of the firm The most notable part of the big Beck plant at 33 West Vest Fourth South street Is the fact that a plucky little woman who grew UP with the business from Its inception In Salt Lake is the executive head of the company She Is Mrs C. C L. L Beck and is responsible for the rapid strides and progress now being made by the firm In the executive executive tive end of the business Mrs Beck knows the auto top and trimming game from start to finish having been associated with her husband In the business f fr r years With the passing of Mr Beck the plucky little woman took toole the helm of the bl big concern and Induced J. J L. L Beck brother of the late genius to come here from the he East and take charge of the business J. J L. L Beck had a big top I and trimming plant in the East which he had operated for more than eighteen eight eight- I een years starting out with the upholstery upholstery up- up and trimming of buggies before before be- be fore automobiles became so common He consented to come here and take takeover takeover over the large business left by his brother lie Is an expert workman and designer and already his creations In InI infancy I fancy California and French tops have attracted the attention of fastidious I automobile owners and dealers The same efficient force of expert workmen work work- men brought to Salt Lake by C. C L. L Beck BeckIs I Is still with the firm designing and building the major portion of fancy I tops and trimmings Introduced In Utah The C. C L. L Beck company Is making a II specialty of solid tops and fancy seat covers plate glass windows windows- and plush I and velvet Interiors of motorcars What has been pronounced by dealers dealers deal deal- I ers and owners as the classiest top ever shown In Salt Lake Lalee has been made In Inthe inthe the Beck shop for the firms firm's exhibit I at the automobile show It is distinctive I tive and original In design and emI embodies em- em I bodies every element and feature of 0 fine workmanship and material I The Beck company carries the largest largest larg- larg est stock of plush and velvets for automobile automobile au- au trimmings In the Intermountain tain country and has on hand at all times a complete stock of plain and colored leather and nd top ma- ma |