Show Mt TOO The Tall Enders That Follow Genuine Gen-uine Articles It Is sometimes Interesting to watch the curves Imitators make to get the public to buy Imitations of genuine goods Every now and then some one will think there Is a splendid opening to fix up something like Postum Coffee and advertise the same way and take some of the business An Imitator Is naturally Ignorant of food values and how to skillfully make a cereal coffee on scientific lines Such men first think of preparing something that looks and tastes like tho original with no knowledge of how the grains should be treated to prepare them so that tho starchy part Is transformed properly and the valuable val-uable nourishing elements made digestible di-gestible Such Imitations may be foisted on tho public for a short time but the people are critical and soon detect the attempt then tho imitators go out ol business Something like 400 of these little factories have been started in various parts of this country in the past 9 years and practically all of them have gone the long Journey Just lately a new one has como to life and evi dently hopes to Insert Itself lu public favor by copying the style of the Post um advertising in the papers This Is a free country and every man who makes an honest product and honestly labels It has reason for some recognition but the public has the right to know the facts Postum Is the one original and gen ulne Cereal Coffee made skillfull and for a definite purpose It has stood through all the wars of the 1m Itntors has won the approval of the Physicians and the people People who really seek to free themselves from the coffee habit antI at the same time to rebuild the soft gray matter In the none centers and thus reconstruct the nervous hystein broken down by coffee can rely or Postum Theres a reason |