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Show Did You Ever Stop to Think By Edson R, Waite JOHN L. BRADY, CO-PUBLISHER OF THE BLACKFOOT (IDAHO) DAILY BULLETIN, SAYS: "The year 1932 was a hard one for business. There was travail of soul and many firms died in the processing. process-ing. Eusiness men are today trying to diagnose their affairs. They will grasp plans that look roseate, but often these prove delusions. It is the stressfulness of the situation that has filled our towns and cities with fake advertising schemes of many kinds. "The hard times of the year 1932 will cause mer chants to hunt for remedies that will help in 1933. In this time advertising should ccme into its own. This force offers a way out not the only way, but a promising promis-ing way out for any business that has careful and intelligent intel-ligent management, provided the product to be sold is one needed and wanted. "No business can be made entirely by advertising, but no business can be made without this help in one form or another. Advertising is an auxiliary or adjunct for careful business men to carry on. "ADVERTISING IS THE SUBCONSCIOUS MIND OF BUSINESS, ALWAYS READY TO HELP, ALWAYS READY TO STEP IN WHEN HELP IS NEEDED, NO MATTER HOW MANY REBUFFS HAVE BEEN SUSTAINED OR HOW MANY TIMES MERCHANTS HAVE GONE OFF AFTER FALSE GODS OF ALLURING BUT DISAPPOINT ING SCHEMES WHICH ARE MASQUERADED AS ADVERTISING." |