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Show I 'BUY YOUR CAR NOW WEEK I j - Bfl .When President Wilson wrote a M New York business man, "This Is noi KVj only not a time to allow apy slowing M up of business, but Is a time when M every sensible process of. stimulation m should be used," the automobile and H allied Industries decided that meant 1 them, too. H The figured It out this way: Here m you are, an average reader of auto-H auto-H mobile news In these columns. You H have the money to buy a car, either H a new one from $345 up, or a partly M used car. H You really want that car want It H mad, for the pleasure and health It H will bring you and your family, for H Its convenience, or possibly for busl-H busl-H ness use as well. B You're weary of walking, or strap-B strap-B hanging, or depending on friends for B lifts. Or you now own an older mod-B mod-B el (which, confidentially, has an B enormous appetite for gas, tires, oil I and new parts) and you want a bet- ter car your position demands, And I a newer car, you rightly figure, will I cost much less for upkeep I They Have "Your Number." I The auto folks know about you, I and know that you're Just holding I back without any logical reason. For "" k you know ns well as they that bust-1 - Y ness Is going to keep good, unless everyone does like you and just "holds back." In which case, of( course, you are operating contrary, to President Wilson's statement to j not allow "any slowing up of business." busi-ness." , , So the auto folk3 Intend to have' you set right on the matter to show you whero you not only uncago tho pent-up enjoymont In those "resting dollars" of yours, but also do the nation na-tion a good turn by putting them back to work in general circulation when you buy that car you want. How Deoire I Created. Sunday, July 1, to Sunday, July 8, Inclusive, has been set aside as "Iluy Your Car Now" weok. Uocauso the automobllo and accessory firms say that more cars are sold as a result of the desire to own them, which articles arti-cles written by automobile editors create, automobile editors have been ( called upon to lure you by rhyme and . reason to unhand your money. r ' The auto fllks will use persuasion of their own individual 'varieties In special advertisements as well, but they urge that the automobile editor not fail them, for It Is, said that men like Hugh Chalmers of the Chalmers, Alvon Mac Cnuley of the Packard, W. N. Willys of Willys-Overland, Harry Ford of the Saxon, A. G. Sei-berllng Sei-berllng of the Haynes, E. A. Ersklne of tho Studebaker, A. I. Philips of the Dodge Bros., W. E, Flanders of the Maxewll, and hosts of others of equal note lay much of their car-selling car-selling achievements to the articles written by America's automobile editors. "Eventually Why Not Now." The roads aro now in good shape almost everywhere. Tho belated summertime is In our midst and tho call of all outdoors Is very very Insistent. In-sistent. Four of the best motoring months on the calendar are ahead.' So "Buy Your Car Now" week is a very timely prelude to the enjoyabto months ahead' of you. We know you will find It difficult to resist the Impulse to buy that 'car when you read all of the allurements that arVfortbcomlng. ''Eventually ' Why Not Now!" Is trite but true. Take a tip from these columns, watch the advertisements carfully, telephone tele-phone the dealer who sells tho car which Is nearest to your heart's de sire, and have a demonstration. Buy your car now be happy In those pleasures It brings to you and content In the thought that you did right by putting tho cost of the car back Into circulation, where It will do the country the greatest service. |