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Show Award recognizes teamwork, innovation, technology strating superior military and civilian teamwork and outstanding performance for 1999. Senior leaderships commitment to innovation and cutting-edg- e technology were the keys to capturing this award. Winning the Organizational Excellence Award is just one more affirmation from our Air Force that Hill AFB truly is a center of innovation and excellence, commented Maj. Gen. Scott Bergren, Ogden ALC commander, and were just going to keep on getting by Gary Boyle Hilltop Times staff Secretary of the Air Force Whit Peters has awarded the Ogden Air Logistics Center at Hill AFB the Air Force Organizational Excellence Award. This is the fourth time the Ogden ALC team has received this award since 1990. The Ogden ALC edged out competitors by demon Air Force unveils commercials Base assuming H if W I Ws m lx1 its exotic and exciting. But what these ads show is the by Tech. Sgt. R. R. Getsy team spirit and sense of adventure in what the rest of the Air Force does. The part that (the public) doesnt WASHINGTON Evoking feelings of pride and get to see very much, such as what it takes to launch a patriotism, fascination and diversity, the Air Force has bomber or fighter. He said the commercials also serve as a salute to those wrapped up test screenings of its new television commercials, which are slated to premiere Friday in movie who work in support roles. All airmen should see themselves as role models, Coker said. theaters and Sept. 2 on network and cable TV. The unveiling for Pentagon media Wednesday was Everyone appearing in the ads is an Air Force civilanother initiative to address Air Force recruiting and ian or military member, such as Airman 1st Class Crysretention challenges and increase the visibility of the tal Pajak, a 412th Component Repair Squadron jet service. Even though the Air Force has met this years mechanic. While talking to a friend, she learned that MJZ had recruiting goal, recruiters are not resting on their selected her to participate in a commercial. Not surlaurels. . These commercials are the next offensive in our war prisingly, Pajak immediately called her family, letting on recruiting and retention, said Secretary of the Air. them know to start looking for me on television soon. Force Whit Peters. At the heart of the issue is retainFollowing the filming and editing, the commercials ing the quality people we have in Americas Air Force were ready for screening by focus groups representtoday and getting our story out to people considering ing a sampling of the general public and Air Force memwhat to do with their lives and tp the people who influ- bers. The civilian focus groups were held in Boston, Atlanta, ence them. sessions Gen. Mike Ryan, Air Force chief of staff, expects the Los Angeles, and Kansas City. The active-dut-y focus-ing and retention took place at Patrick AFB, Fla., Moody AFB, Ga., and new ads to help boost recruiting by audiences on the challenges and rewards of Air at Hurlburt and Eglin AFBs. Force service. These ads reflect the intangible rewards During the screenings, comments from the audience our of pride, honor and the higher callingOf serving ranged from the positive to the negative, said Dr. Steve nation, he said. They also showcase our incredible Everett, head of Air Force public affairs research. The feedback from the focus groups was extremely people. of public important, said Everett. We took all the comments Brig. Gen. Ron Rand, Air Force director affairs, said the six new commercials consistently por- from everyone involved and used them to fine tune the tray the dedication and professionalism of Air Force ads. For example, he said, in the civilian screenings, one ad generated comments ranging from pride and people performing important missions every day. We did a lot of research, he said, that told us we patriotic to one by a student who said, I would have need to advertise on television to help us reach poten-- , ignored (the ad). tial recruits and the general public, and also to recog-niz- e Other comments came from people who had previthe people currently serving. ously expressed no interest in the military prior to Air Force the , ads the These convey important messages: screening. Afterward, one such naysayer called an famis a diverse ad fascinating. They (airmen shown in the ad) are trydoes a lot for our country, the Air Force ily of extraordinary Americans, the Air Force is hiring, ing to make an impact. Another viewer said an ad made me feel like Im a winner, because Im part of a and the Air Force values and appreciates its people, winning team. Ryan said. We Rand of Similar comments were also evident throughout the the cost the said, project, Describing another and $28.2 the Air million Force screenings. There were some ads where the ads, producing spent $4.4 will million on television and theater advertising which airmen felt emotionally involved and reacted strongly, reach millions of people during the coming year. Everett said. Some airmen felt pride and patriotism, -' Force Air for the while others disliked the music and overall theme of The ads were produced by Siegelgale, a branding and advertising firm in New York. some of the ads. The commercials also tested a new theme line for the Siegelgale scripted several proposals and hired a HolNo One Comes Close. at ads to film the Air Force, Americas Air Force lywood production company, MJZ, No One Comes Close really describes our Air Force, Edwards Air Force Base, Calif., and Eglin and Hurlburt AFBs in Florida earlier this year. said Rand. People in the focus groups interpreted this The job of directing the new commercials went to Bob to mean no other country in the world comes close to Richardson, an Academy Award winner whose credits the U.S.; no other Air Force in the world comes close include being director of photography for box office to doing what we do; and no other endeavor comes close hits such as Platoon, A Few Good Men, JFK and to the high-tec- h opportunities available to people in the Air Force. Wag the Dog. KC-1- 0 refuela Extender of No One Comes Close offers lots of other commuads scenes The depict Nighthawks. Additional nication advantages, said the general. For example, ing a 2 Spirit and scenes include aerial shots of the 2 Raptor, as well no one comes close to our technical sophistication, as Fighting Falcon and 5 Eagle fighters flying no one comes close to our education opportunities, and no one comes close to what we offer our members. over the Mojave Desert. But its not just glitzy airplanes that are showcased in Ultimately, we want these ads to evoke strong posiBill said the assistant the commercials. tive feelings and a greater understanding and awareCoker, director, ad campaigns central theme was to show what it means ness of the Air Force, our people and our mission, to be an Air Force member. Peters said. said. You The ads emphasize Air Force people, he (RayJohnson, Air Force Flight Test Center public affairs, because see hardware Edwards (in commercials) AFB, Calif, contributed to this article) past pften Air Force Print News 't. by Gary Boyle Hilltop Times Staff Beginning next fiscal year, Oct. 1, Hill AFB will assume the responsibility for producing microfiche products identified as critical. The transfer of the responsibility is a direct result of budget reduction and the impending closure of McClellan AFB, Calif. According to Document Automation Production Service Director Larry Harlan, quite a bit of microfiche is still used by the Air Force. Mainframe records will come to Hill from the Defense Automated Production Service at the Sacramento ALC to the Defense Information - . System Agency where the files will be processed before being sent to DAPS to be converted from digital to microfiche. According to Harlan, the increased workload will be significant, but his department will not bring on more workers. Currently DAPS at Hill produces 20,000 units of microfiche a month. The increase will amount to approximately 10,000 additional units according to Harlan. The Department of Defense has 300 DAPS worldwide to support its automated and digital products. The Air Force is implementing a program to eliminate paper products in favor of digital. A customer, who wants to put a report onto microfiche, will then send it to the Office of Primary Responsibility, according to Procurement Analyst Maxine Sena. The Distrib- . ution of products is handled by a system administrator at Defense Enterprise Com- puting Center Ogden. Changes are made to convert the printing process from McClellan to DECC Ogden. Products are then sent on- line to DAPS for printing or microfiche, according to Doreen Brown. DAPS then processes the report and converts it to microfiche and returns the final product to the customer, according to Harlan. Providing for the customers needs is the key to success. Some requests are for yearly conversion of reports, while other reports need to be converted on a daily to monthly basis, according to Sena. - Hill AFB DUIDW Report Date of last DUI: August 13, 2000 Days since last DUI: 11 (586-223- F-11- F-1- F-1- 6 3) L 5-d- ay . F-2- (75 ABW and 388 FW leadership will grant a one-da- y pass if we go 45 days without a DUI.) Current as of August 21, 2000 Airmen Against Drinking and Driving 586-AAD- D . B-- The Designated Driver Program has saved 31 drivers since June 1. Hill AFB better and better! The centers support of operations in Kosovo, absorbing transitioning workloads from closing Centers, and enhancing program support for warfighters throughout the Air Force were just a few of the programs and initiatives that helped Ogden ALC win the 1999 Air Force Organizational Excellence Award. A plaque and certificate will be presented to Ogden ALC to commemorate the achievement. weather outlook uiyu.airfield-ops.hill.af.milosuAveath- er js: 1 88s High 609 Low 892 High 61s Low 90a High 61 2 Low 89Q High 62Q Low with afternoon with afternoon Partly cloudy with chance of evening thunderstorms thunderstorms thunderstorms Partly-mostl- y cloudy Partly-mostl- y cloudy Partly cloudy with chance of evening thunderstorms 89s High 61s Low Partly cloudy with chance of afternoon thunderstorms |