California Club Boosting Utah Further benefits of the friendly relationship re-lationship between the Auto club of Utah and the Southern California touring organization accrue to Utah as the coast organization carries out its development campaign into new fields. One of the best and most valuable pieces of publicity Utah has yet received re-ceived advertising its southern wonderland won-derland appears in the December issue of Touring Topics, a publication of the California club which has a ciculation of more than 100,000 copies and is the largest touring magazine published. The article appears under the caption of "The Romantic Background Back-ground of the Arrowhead Trail" j though it advertises the entire southern south-ern Utah section. A second example of the potential '. advertising power of this organiza-j tion appeared recently in a Sunday ; issue of the Los Angeles Times which is closely associated through inter- j locking directorates with the touring ; bureau. The whole ably illustrates j the three major scenic attractions of j Utah's Dixie and speaks of develop- j ment planned in this section which (quoting from the article) "will have! the effect of stimulating travel vastly. I Not only will it be a strong appeal to the eastern motorist coming as far as Colorado but a new series of tours is opened up for Southern California jnotorists who have long been familiar famil-iar with the signs of the Automobile club now extending through this ter-j ritory. "In the Southern Utah tcrrHoiy a''e ' ! included the spectaclar Bryce canyon, I the stupendous Zion National Park ! and the North rim of the magnificent' Grand canyon. Also there are Fish ' Lake, Strawberry reservoir, Pan-i Pan-i guitch and Puffer lakes, the Provo and Sevier rivers and inumerable smaller streams territory that is rich in ! promise to the angler or nimrod." ! The article appearing in Touring i Tories, written by Brig Robinson, Stilt Lake newspaperman is expected to be ; the forerunner of a series of stories featuring the scenic attractions of thh j state. The ai'ticle is well illustrated j with views of Zion National Park, I Bryce canyon and Cedar breaks and features the historic romance in southern Utah. The writer appeals to the tourist to visit the section for its I reman' ic history and the great scenic wonderland as well. It is written in I fiction form and will he widely read by imoto' its of Southern California, j Othr artiilos of a similar nature are expected to follow not oiiK- in Touring Topics hut in other pubici- , tions as well as the work of exploit'- )' j Utah's tourist lures is carried out iy ' I the Auto club of Utah pnd the 0 7- ( j fornia organization. This form (if ,-:r- , jvoriising is costing the state mUihg but is printed as feature fiction i