Show POOR u II TRUST IS DEAD DEAD- BAD PAY KILLED HIM This with of where sign picture doggie gone gono all aU doggies go hanging on the tho wall of a small store in a little North Carolina 1 town which was plenty years ago was my first squint at tho the hint to pay cash Some need a hint while others need a kick to make mako good their I. I O. O Vs Us Tho The owner of that North Carolina store tho the kids called OLD MAN IAN CASH CASU What the ups grown grown ups called him I dunno It was said that he be was a a. mind reader because he was always able to arrange to bo be at the spot where you had to look at that sign and him too when you wanted credit Ills His cold stare and that sign caused stuttering of the promise to pay tomorrow It was told that some could not even utter the tho stutter when facIng facIng- him and his sign In later years after his retirement speaking of his experience he ho said There was a time tune when I was a a. Santa Claus Clans and some somo folks seemed to think every day was December twenty-fifth twenty and no week had bad a pay day and no month a first It was then I decided to change my store habits and if 11 possible the tho habits of some of my towns to After thinking things over awhile I made up my mind to adver adver- tise I reasoned it out that a general alarm in is the WEEKLY the only paper In town to tell teU about my store the goods and the new policy of paying wound would hit everybody and It would help me save shame faces some shame some might feel sheepish while reading my advertisements adver adver- advertisements advertisements and have a a. heart I got Interested In advertising I found other people some of r them my customers read advertisements so I helped it along l the best I knew how I put gingersnap words In my advertise advertise- advertisements advertisements advertisements ments and some humor homor and that's how the tho idea came for the POOR FOOR TRUST IS DEAD sign I also found that name good goods had repeat sales and that started mo me concentrating on staples with the result that thit f fussiness over what kind no longer confused or Irked dally Dilly selling efforts wasting time and costing money passed out Customers bought baking powder soda flour soap and other articles bearing identification marks Kids Elds called them pictures Products put pat up In neat convenient honest weight and measured j cartons boxes bottles and cans What an Improvement In bust busi business bustness ness and the dispositions of the customers I even improved with 1 conditions so greatly changed for tor the better W. W E. E MOFFETT i |