THE PAGE FOUR TIMES-NEW- S, Friday, July 9th, 1926 NEPHI, UTAH The Times-New- EE s Published Kvery Friday by the Times News Publishing Company A. D. In Our Vaults GIBSON, F.ditor and Manager Subscription Kates: Six Months One Year DESTROYS $1.00 . $ 2.00 Payable in advance FLIES WHAT IS THE VALUE OF GOOD WILL? MOSQUITOES MOTHS Good will, as most or us realize Intangible asset. It is something that has built prestige through the years and in most cases cannot be figured in dollars and cents. But with the sale of the Dodge Motor company list year good will was valued at more than half the purchase price. The transfer price was $146,000, 000 of which amount good will was rated at $79,341,318.22. In other words this amount represented 55 per cent of the total. This is at the ratio for each letter in the word "Dodge." During the history of the concern Dodge Brothers. Inc., Is said to have pent $12,000,000 in advertising to help create the good will asset which was worth more than $79,000,000. The remaining $65,000,000 went for plant machinery, fixtures, etc. This proves, of course, that good will may be something tangible something that it is posible to build up by the use of' good advertising plus a cuality products at a value price. Is an Laying around the house is no place for your valuables, that is if you treasure them in the least. The loss in one robbery will cost you more than to rent a Safe Deposit Box in our vault for many years. Make it a point to stop here and find out about this important safety measure at once. First National Bank do so, and you must see that tile evidence Is quite convincingly against MOTHERS Br THOMAS ARKLE CLARK Dean of Men, University of Illinois. was brought In by the cnmpus policeman a few days ago for smoking In one of the building, or driving by the stop light near the agricultural building, or .for some minor dereliction. He was a trifle at first, but before he went out saw his error and admitted It. He came back in a few minutes rather shyly and a little embarrassed. "Welir I Inquired. "Are you going to write my mother about this?" he asked. "Whyr I asked. "It didn't amount to much," he said, ''but mother thinks I'm perfect, and she would be hurt and would worry If she knew I had got Into any kind of difficulty." "I have no thought of writing anyone," I said, "but If I were you I shouldn't get Into any difficulty that would worry her If she knew of It." There had been stealing In one of the university buildings and all the evidence pointed toward Williams. I called hlra In, but he was sullen and did not want to talk at all. All thHt he would say was that he knew noth lng about any of the circumstance-I- t was quite plain that he was bed : ItEGORY high-hatte- i 'J d lng. "I wish you would .tell me I said finally. "It will better for everyone concerned if 1 h i you." He dropped his head upon his bands for a few minutes, thinking. "If I'll tell you the truth," he asked, "will my mother have to know?" "Why shouldn't she know?" "I'm willing to take any penalty for what I have done," he explained, "but I can't bear to think that she may suffer." I scarcely ever see a boy who has been drunken or dishonest or dissipated who, when he Is detected and disgrace and the publicity of It stares lilm In the face, does not first think of his mother and try to devise some way In which he may pay the penalty alone so that she may be spared the humiliation and the disgrace attached to his Irregularity. Even the worst boy I have ever known has always wanted to appear well In the eyes of his mother, and to have ber think him worthy of respect. The mother does not always realize, I am sure, what an anchorage she Is to her boy, no matter how No widely separated they may be. matter how nearly men may lose re spect for other women, there Is always In their hearts a regard for her, it desire to keep her love and her confidence and her respect. 'What would your mother think?" 1 ask the boy who seems stubborn yr Indifferent or headstrong. "What would she want you to do?" There is only one answer. The boy is pretty far gone who will not be appealed to for his mother's sake. (, 12. Wtern Nwspapr StumpM Hinder Plowing The Department of Agriculture says that in a test in south Georgia under Identical conditions except for stumps, nine acres of cleared field , were plowed in the time required to plow even acres of stump field. Unlom.) LADY DOROTHY MILLS lav;, w sm BED BUGS ANTS ROACHES MANY OTHER HOUSEHOLD INSECTS AND THEIR EGGS RECRUIT TO-DA- BY BUYING A CAN OF Y, FLIT 75c 50c $1.25 T PAYS "We Are Here To Serve" Way back in 1916 the Walgreen Drug company of Chicago had nine stores doing a business of $270,000 or an average of $30,000 a store. By the close of 1925 this same or ganization had 61 stores, which did a total of $8,528,815 or an average of nearly $140,000 per store. i Ten years ago these stores pros pered but the growth was too slow so Mr. Walgreen decided that adver- would combat resistance ising against expansion. An advertising campaign was plan ned conservative of course and as msiness warranted the appropriation was gradually increased until by the close of 192a nearly 750,000 lines were used during the last year In four newspapers. Figures further showed that the Increase in sales per store from 1924 to 1925 were $24,516, the Increase itself being almost equal what each store did in total business during 1916. Nephi Drug Company Geo. D. Haymond, Owner. "Baby Pavlowa' MRS. D. RICHARDSON of,. - , a MISS DORA WATTS Vlr ex- Intrepid Lady Dorothy plorer, daughter of the earl of Oxford by hi first wife, who was Miss Louise Corbin of New York, hat returned from another adventure in Liberia. Mills, Wee little Frances Wright, not quite four years old, la the "Baby Pavlowa" of Baltimore, where she dances In the open parks daily despite the weather. This graceful pose was made on one of the chilliest autumn day Maryland has enjoyed for some time, but little Trance didn't mind n HUDSON Now 4 4 i ft: A 'J. 1 Began Collegiate Syttem $1 HOC 7- T. O. B. - Detroit, plus Government Tax - f Wnlter De Merlon bishop of Rochester, originated the collegiate sys tem of the English universities when. In 1204. he established Merton col lege, at Oxford, for worthy students enable to pay for lodginirs. Mrs. Dorsey Richardson of Washington, who accompanied her husband to Geneva, where he went a an American delegate to the preliminary arms conference. Mrs. Richardson was formerly Miss Helen C. Le Seure, granddaughter of the former speaker of the house, "Uncle Joe" Cannon. For Brave Massachusetts Guardsmen Miss Dora Watts of the Balboa high chool. Canal Zone, who was chosen the prettiest girl on the Isthmus of Panama. She is to make a tour of Europe during the summer, visiting France, Spain and Belgium, a well as the British Islet. j New Low Prices New Reduced Prices Are: Brougham M395 Sedan '1550 ss. nttroit, plus (rfttvmfflm' Tarn Standard equipment Includes: Autond F. O. B. Rer Bumper. Front matic Windnhielil (.leaner. l Rear ock View Mirror, Tranamia.ilon (built-inRadiator Shutters. Combination Stop ad Tail Liitht ). Moto-Mete- r, cars, Hudson In the world's largest production of has every manufacturing economy. It offer unequakd aavingt because of thorough distribution. That is why, today, the finest Hudsons ever built are priced the lowest in History. der Hudson gives long, hard service at low cost of maintenance. It is easy to iteer, gives easy operation and little service care. It Its pride of safe to operate, and most brilliant in performance. is voiced by owners everywhere. Buyer pronounce ownership it the World' Greatest Value. lirrrn of Sr.'rert'itfon rn f wise of life by the It Is the em reasonings of r ployuient 'if f')"ls to multiply flieni hy the sentiments or ojpertmon. Aaui As It men to i tin- ' li hli-- f ilu- - hMi'-opli- y. on. : Me P.uiliN Ul- -. lv Who llnllila ro r.cn.n wki.l, VHK Nephi Plaster HAH NO MJL'AI. inn G. R. JUDD GARAGE NEPHI, UTAH The Ijarfremt and Parent Nfifurnl of (Jjpaum la The World Kcphi Plaster and Mfg mi. mi ii im MS , A Yf , l n iMnim I n ! mist SI Hi mm Massachusetts takes the lead In the creation of an award to be riven to National Guard members who perform feats of unusual heroism, outside the regular line of duty. The award Is In the form of a bronze decoratlori, the design for which has Just been approved, and frou. the standpoint of pierit required will be on a par with the Congressional Medal of Honor It la d"lned by John Francis raramlno.