Show AN A CIA TION publicity did it att I 1 the of 0 the press was never better exemplified than dur ana kahe the recent red cress campaign for used clothing cloth inu a and nd hoes shoes for the destitute overseas the success of the campaign in the four states comprising the mountain division of the red cross was due to the enthusiastic cc operation of the newspaper newspapers which gave so generously of their space I 1 he newspapers helped to sell to the people their readers the idea then the notion ind finally the actual desire to give for the benefit ot of the suffering inu of europe people were willing to give and wanted to 0 o give but many of them didn dian t kno know it until they saw it in the paper they were like the person who needa some ar article alicle needs it badly but know or realize the need until he or she sees it advertised such advertisements prompt pur purchase chise just as the red cross items appearing in the papers prompted the people to 0 o give their dIS discarded Larded clothing and shoes for a 2 time the red cross made old clothing and shoes its business it advertised for these wares wires it made a success of the old clothe clothes business because it did ad advertise artise the th smallest as well as the largest lari iest papers in the division demonstrated their power as selling agencies I 1 heir red cross aas aus 11 sold ton tons of clothing and shoe shoes the department of publicity of the mountain division headquarter headquarters thus expresses its appreciation for he the splendid assistance and operation lo o accorded dunn during the over oversea sei clothing cloth inu drive signed GEORGE E LEWIS department of publicity pi Moun mountain iain states division american red cross |