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Show Cord Tires Coming To The Front An observing person will notlco on tho various automobiles on tho street a high percentage of tires of cord construction. This porcontngo, growing grow-ing each year In original equipment, Is analyzed by W. T. Powell, acting district manager of tho B. F. Goodrich Good-rich Rubbor Company's San Francisco Fran-cisco branch. "Almost from Uio beginning of pnoumatlc tiro manufacture designers havo been striving toward a construction construc-tion which would nt ono tlmo dollv-or dollv-or thp maximum amount of the engine's en-gine's power, bq resilient to tho highest high-est degree, and bo long lived," said Powell. "This is a natural ideal toward to-ward which tho tiro doslgner should strive, because of tho tiro Itself being be-ing so essential an Item to tho all around ofllcloncy of tho car not only on-ly adding comfort, but minimizing vibration which would havo to bo carried by tho springs, and, which, In tho absence of pneumatic tires, - r- I would bo carrlod through to the mechanism me-chanism of the car, so the car could not hold together nearly so long. "Comfort, minimizing of vibration and delivery of an added amount uf power from a gtvon engine, could bo accomplished only by the use of a tire constructed as Is tho present Aay cord. Automobile engineers have found that 80 per cent of tho power generated by tho motor Is lost beforo It Is delivered In the form of speed. Much of hls pwer loss Is through tho tires themselves. Cord tires re-duco re-duco this loss to a minimum. Cars equipped with cord tires havo negotiated nego-tiated steep hills in hlhg that fall on tho sao hill with fabric equipment. This has been proven scores of tlmos and Is a practical demonstration of the additional power cord tires glvo a car. "Thoro Is no question that the cord constructed tiro Is most efficient. It may bo 'said to add tone to tho car, and the car rides caslor; It will coast farther; it will consume loss gaso-lino; gaso-lino; It will steer easier, and can 'pick up quicker. "As constructed during tho labt fow years, It actually Jias demonstrated demon-strated marvelous strength. When automobile racing was at Its height It was found that only tho cord tiro could deliver-tho '.speed a'nd stand up under Stho sevoro 'treatment' that tho racing driver must Vglvo- nny true equipment ho is,uslng , , "Qn account 'of thogreater. cost It necpssarlly Jaa soldat a prjvb In excess ex-cess of t'haticharged fpr straight fabric fab-ric construction. This naturally has caus'ed if to' bo used almost oxclu- i slvojy on thfiJ'argejihioro exponstvo automobiles'. " , jr.,it. "Vhllo tho cord tlrq Is jstlll a distinctive dis-tinctive tire, used largely by tho man who wanls spmothllg a ljttle bettor, thero recently has been a noticeable trend on thopart of Mr. Average Car Owner to take nolo of this particular equipment, and buy for himself the ndded merit which goes with the cord tire, and which these days may bo bought without extreme difference In cost that was necessarily prcsont a fow years ago. In other words, tho average car owner Is now abjo to profit by the increasing popularity of tho cord tire, which through In- 4 creased production, has been brought down somewhat In cost." Very few people realize that ath- lctlcs among Industrial concerns has taken an proportions that actually rival, In numbers engaged and equip- jr monr employed, tho efforts of, tho largest American universities nnd colleges. Tho B. F. Goodrich company com-pany of Akron, Ohio, one of tho foremost fore-most advocates of recreation and bo-clal bo-clal life among tho largo industrial . concerns of America, Is entorllg its . most extensive year In athletics. Twenty-ono fully uniformed nnd equipped baseball teams will tako the field early in May. The company maintains a recreational director who has under him coaches In baseball, track, tennis, soccer nnd other sports, nn athletic" stadium with equipment for practically every sport; a 40 aero tract of land which Includes a lake; a gymnasium located In tho heart of the plant; and supervised ' employees who lead callsUienlc class during working hours. Thirty thousand thous-and pcoplo havo turned out at ono tlmo to see an Inter factory athlotlo meet In Akron. |