Show youth and advertising fifty years ago boys and girls were adept at weaving rag rugs knotting quilts cart carding ling wool spinning homespun anti stretching carpets today boys and girls amow 1 A B D 0 of the tha automobile the evarle household utensils the steam hoa beat system the airplane and the radio but the youth ot of to gay day knows libat of what conati the store of ari knowledge of the youth of yesterday y rt the omniscience ot of youth you th in every era Is ever amazing but that of today would be inexplicable but for one thing more inore than all others that Is advertising in the newspapers magazines and poster boards children ale finding a vast storehouse ehouse ot of practical and useful information and instruction ansti notion the value of 0 this incidentally acquired knowledg ei cannot bo be measured in classroom hours the youth of america Is ig finding that advertising pays pai a it psychologists have expounded the theory that truths are sometimes observed first by the adolescent in the case of advertising it 1 t may truthfully be said that thero there are some of mature ago age who have not yet the value of advertising advertisers do not buy newspaper magazine and billboard space tor for the edification of the public either juvenile or adult but they recognize the children bofto of today are not only a potent factor in the business of today but the deciding factors in ill the business of tomorrow |