OCR Text |
Show T1I1C AFR1L JOURN AL 11, 1 !).:!. There is no question about the home freezer unit having a Home future. and Flans Food on Treatise The Note following (Editors of household locker plan place in the American Home. It is a very convenient piece Freezers is submitted by Mr. B. M. Anderson, the purchaser but not at the official of the state of Utah. The views expressed herein are those equipment and it does save money for made by some in the past. high unreasonable savings and promises of Mr. Anderson and not necessarily of this paper.) The future food plan that survives must be a unit system. There must meats, fruits and vegetables, in the freezer, to last over the PLANS AND HOME FREEZERS be enough months period of time for which the food note is written. If it is a six M. B. Anderson By food note there must be enough food there to take care of that particular and food deal about a heard have plans For some time we great family for six months. to fit the individual family home freezers. Food plans were introduced to the public as a come-o- n This food plan must be tailor-mad- e why-fo- r and the a To to the processor budget units. furnish must to sell home freezer get complete picture budget. The family itself to the some .O years beginning requirements covering the amount of food that is being consumed by for food plans, it is necessary to go back of the frozen food industry. that particular family over the period of the note. The purchaser of foods of for the In the early thirties of this century, preservation the food plan must be perfectly honest with the processor. He must long periods of time by fieezing was introduced to the public. From live up to the same budget requirements that he had before the time a simple and crude beginning it has developed into a very high and of the frozen food plan and home freezer. If his budget is figured on efficient process and as of today a very fine product is produced in meat three times a week and he starts eating meat three times a day, I wouldnt tell this to anyone most every kind of the fresh varieties of meat, fish, fowl, vegetable, the meat is going to lie a long way short of lasting as originally planbut you, dearie. By the way, fruits and fruit juices. Frozen foods has taken much of the drudgery ned. If Uncle Bill and Aunt Minnie moves in and eats for thirty days what is your name? Developed a very this must be taken into consideration as again there will be a food and work out of the kitchen for the housewife. Mr. Bourne spoke on behalf of high quality product for the dinner table and into a billion dollar slioitage on the food note. of a a foods for without Frozen a is is home still freezer and a have it When question temptation growing. definitely you industry the Child Pedestrian and Bicycle doubt are here to stay and are accepted by the American Public as a you to go to that freezer and get food out when your family budget Safety campaign being conducted better way of living with less strain on the food budget. Frozen foods would never consider it if you didnt have the freezer right at home here this month by the Utah Safety as of today have taken a top place in the American way of living. where the food is accessible. Many people do not have the Nathe with in Council cooperation THE EARLY BEGINNING to resist opening the lid on their home freezer and eating on the Frozen meats came into being during the depression years of the freezer, when they should be eating on their budget. However, this tional Safety Council. Children are always unpredictand no food plan will early thirties. Meat prices were at an all time low. Farmers barely is a matter of the familys own personal set-u- p made the expense of the hauling of their pork and beef to the market. work unless the purchaser and the seller of the food plan set up a able, he said, but at this time of year, when they are released The problem of meat for the farmers table was not a problem as they budget and a food note that will fit the familys need. I dare-sa- y had plenty of meat they could well afford to eat far better than they there is not a housewife who does not know what her from school and house, they reprecould afford to sell at the low prices. But the problem was where they food budget is a month. Here is a way to figure your budget. Take sent even a greater hazard. were going to keep a full carcass of meat during all seasons of the year. your total food cost per month. Deduct your staple groceries, milk, The Safety Council pointed out To meet this problem was the beginning of the Locker Plant. It butter, eggs, etc. Figure out those foods that will go into your freezer that 20 Utah children under II can be said the Locker Plant was a depression baby. It was born during and that should be your budget for your freezer. From this amount years of age were killed and 32S depression years and supplied an all around years storage for farmer you can deduct as high as 20 according to the size of your family, as others injured in 1952 as the result grown meats. It developed later into both urban and suburban markets. savings on your food budget when you eat the frozen food way. Promised of being struck by cars. 15 of these to 00 At this time experiments showed that fruits, vegetables, fish and fowl of 50 savings is absolutely out of reason. It was never and other products could be preserved under the freezing methods. And possible, never has been, and never will be as there never has been casualties occurred because they at goodly savings. From here the industry had a steady growth and such profits in the frozen food line nor in meats. Its simply a pitch crossed the street against the sigdeveloped to the markets of today. At the beginning, mistakes were that salesmen use in promising people exaggerated savings to sell a nal, while 12 were crossing with the made. Experimenting as to the proper methods of processing and frozen food unit for the home. signal. lo.' were crossing between There are certain responsibilities the supplier of the frozen foods intersections, and 111 were playing freezing, cutting and wrapping, the proper temperatures for freezing, etc. All this work has been going on with untiring effort all these must meet. He must furnish a high quality of meats and foods. He in the roadway. many years till today we have frozen foods of many varieties palatable must do an excellent job of wrapping, with the best of wrapping materThe Safety Council spokesman to the taste, with high food values and easy on the pocket book and ials. Then again every familys idea of the sizes of roasts and the especially warned motorists to he available everywhere at stores and locker plants. During the last portions for different meals must be adhered to. A cutting job on the alert for children, either on war these locker plants were a great help in the preservation of foode. must be given to each particular family that will fit the familys needs. or on a bicycle, tricycle or Plants sprung up all over the United States. Every small town Here is a case of where the family itself must give the processor an foot boasted of its locker plant. Lockers were filled to capacity and absolute and complete list of his desires of the way he wants his other vehicle, suddenly darting into Some the roadway from driveways, from people lived better for less, due to the fact they were able to store meats cut. Otherwise there is waste and dissatisfaction. surplus meats and food for long periods of time. Today there are better people like ground beef, some dont. Some people like stew and behind parked cars or at intersecthan 12, (HK) of these locker plants in the United States. Most of them boil and some dont. Some people want more steaks. Some want tions. filled to capacity. cube steaks. Some want their steaks thick and some want them thin. The Safety Council listed four HOME FREEZERS UNITS All these things should be taken into consideration when putting up suggestions for motorists to put In the early forties the manufacturers of electric refrigerators had a meat order for the home freezer. Otherwise the user of the home into practice this month and every arrived at the saturation point. They were not long in recognizing the freezer is going to be unhappy with his meat order. month. There is another definite responsibility of the processor and that is fact there was a new market that could be developed to take the place 1. Be on the alert in zones where of the waning market of the refrigerator. A frozen food chest that a perfect quick freezing job of the meat before it is delivered for the children might naturally be excould be put in the home for storage of frozen foods was the solution. home unit. The lower the temperature the better for a good product. Thousands of these freezers were sold and the development of the home The temperatures should be kept by the owner of the home unit even pected. Residential areas, school freezer was accepted by the eating public. Thousands of these home at all times. Under no circumstances, should large quantities of warm zones, playground areas, athletic freezers were sold to the consumers of frozen foods. They proved to meat be put into a home freezer for quick freezing. There is only one fields, vacant lots these are pobe very satisfactory as a storage of frozen foods and meats at the place and that is where there is equipment for the processing, cutting, tential danger-spot2. Watch carefully for children of the housewife at all times. The home freezer had good wrapping and freezing where a first class job in processing can be finger-tip- s food be will the sales until the prices of meat advanced to where it was a luxury. Then done. 'That plan of the future for happy and satisfied on tricycles, roller skates, wagons, owners of home freezer units. the question was who could afford a side of beef at the rising prices. scooters, bicycles. Unpredictable FOOD PLAN on foot, children are even more unBourne, Executive Secretary, Utah With the rising prices of meats the sales of the home freezer units predictable on wheels. Safety Council, urged local motorslowed down to such an extent there were surplus stocks. This was T. Give the child a brake and ists today to be on the alert for the time the food plan came into being. The idea was to sell the prosto resist the honk temptation your children on bicycles and on foot. for his pective purchaser of a home freezer a complete food set-u- p A sudden blast from an horn. newr freezer. But children arent like flowers Including meats at prices he could not otherwise afford. automobile horn can throw a child The pitch for the sale being the low cost of the meat. Like anything in one respect, he said. Children already in danger into a panic. new, someone had to kick over the apple cart. The idea of the food SALT LAKE CITY Children, dont stay put. In fact, the only 4. Remember every minute you plan was how to live so much cheaper the frozen food plan way, that like flowers, come out in the way drivers can really play it safe are driving, especially where chilyou could pay for a home unit out of the savings. But it was painted is always to expect the unexpected Spring. dren may be found always expect in such glowing pictures by some sales organizations that they really With those words, G. Ernest from youngsters. over-sol- d the unexpected from children. the idea. Pood plans sprung up over night. There were food plans in every hamlet, town and city in the United States. Some of I. Prttnl Oil By STANLEY THE OLD HOME TOWN these food plans were good and some were bad. All kinds of promises were made as to how much money could be saved. The main idea being, First-Ai- d sell the prospect the food plan and show him how cheap he could eat YfcSJUNIOR HAS,IT ALL OUT- - HE S GOMS the meats he had been unable to afford and then he would have to buy figured DENTIST--HE TO BE A a freezer in which to store the food. Everything was promised the 1 WONDER WHY HE -PERCENT TEN ONLY SAYS purchaser by some of the unscrupulous salesmen. Full page ads STOPPED AT ONLY OF THE 150 MILLION PEOPLE Steaks At The Price ol appeared in the newspapers. Eat TEN PERCENT A THE COUNTRY WERE HIS Cut Your Family Eating Costs in Half. Eat For Half Hamburger PULLED PATIENTS AMD HE JUST And Spend The Difference. Lie Like A King. Advertisements like ONE TOOTH FOR EACH OF EM this appeared all over the entire country to the detriment of the frozen food business. Early purchasers did not stop to analyze and were A fast dollar was their aim. taken in by these unscrupulous Finances were arranged on the foods that filled these freezers. to 9 Contracts were written on the freezer and separate notes from months on the food that went in the free.er. But the sad part on some of these food notes, the food was gone in 2 months. No food in the freezer and still food note payments to make. This was a sour note in the frozen food plan. The legitimate food plans that had been figured out under proper conditions suffered as a result. These and every day are folding up and food plans have back-firegoing out of business. For small hurts, where an ordiMany of the food plans did not follow this high powered method. nary bandage would attract more attention than the hurt itself, the They sold an honest, truthful, food plan along with the freezer sale Band-Ai- d Plastic Strip and those are the purchasers that are happy with their home freezers, are the doctor what and to food be bandages just plan, happy eating better for less. happy with their ordered. such hurts protect They THE FOOD FLAN OF THE FUTURE while blending so nicely with skin The operators of the food plan of the future will be those who have tones that they are scarcely noticeable. They are waterproof, wont in the past given honest and fair treatment to their patrons. They will ME FIVE DOLLARS EXTRA THIS MOA47H ? loosen in water, and their smooth PS- MAW COULD YOU SEND be the ones who will be filling the thousands upon thousands of home oom uml rTVM itndicat Im, would riokt Muavts in the in sold the past and that will be plastic surface sheds dirt. E3 freezers that have been sold well-know- n FOOD will-pow- er s. Motorists Urged To be on Alert For Children U. Flash V j J ne sales-peopl- e. 5 fly-by-nig- ht d j flesh-colore- - MM. i d |