Show Goodrich Co Boosts for Safety First Make ake the highways s of at the nation safe From quo end of ot the country to theother the theother theother other this will bo be spread this spring spring- during Safety First campaigns cam cam- Motorists and pedestrians alike aliko will bo be t taught tho the stern necessity necessity necessity sity of ot watching out ont for the other fellow and thereby reducing the number number num num- ber bor of or avoidable traffic accidents In each city a n. campaign will be beheld beheld held police officials will operate co with civic lc organizations and the automobile automobile auto auto- mobile club and they will be bo aided bythe by bythe bythe the field organization of at th the B. B F. F Goodrich Rubber company compan the company company company com com- pany which originated and popularized popularIzed popularized popular popular- the tho Safety First slogan Tho The need for educating educating- tho the people in ways to prevent accidents was seen b by tho the Goodrich company six years ago ngo The Safety First slogan was adopted as a phrase catch-phrase likely to be remembered by anyone who saw or heard it To popularize the slogan tho the Goodrich carried c it In all aU their advertisements placed It on sign posts and billboards and in numerous other othor ways wars brought it to the attention of the people The Safety First movement increment rained Ined ground rapidly throughout hout tho the countr coun coun- tr try One Ono organization after another took It up and launched campaigns to tomake tomake tomake make tho the first safety principles moro more widely known As a n. result tho the number number number num num- ber of or avoidable accidents began to decrease appreciably In spite of or tho the increased amount of or traffic on tho the streets Today Safety First is s one of at the tho most common expressions In the English English Eng Eng- lish Ush language Everyone knows what It means and tho principles principles' it stands for It has hM caused people to realize that tenths nine of ot all traffic accidents noel acci dents are avoidable n It has taugh motorists and pedestrians that by ob observing observing ob- ob serving certain simple rules both will willlie lie b benefited and tho death toll from accidents decreased To still further stimulate Interest In tho the Safety First movement the national na on- traffic officers officers' association has hns made mado arrangements for operating co-operating In nil all campaigns to be bo waged U this s spring Tho The association D. will also hold holdan an exhibition 0 of safety tT devices do as 09 one ono of ot the features of its annual convention convention conven conven- tion In San Francisco next neat August The department of or agriculture says that the tho farm Is gradually becoming A capitulation of or the most recent survey shows that there is 18 s to toda today today to- to da day 2 per cent loss less horses la is use than one year ago o. This announcement Is La A happy ono one for tor the man who h has a n home horn of or his own and a a. kitchen and a dining room table lable At this rate In forty or fifty years a a. head of ot March table lable lettuce I which now costs casu 20 cents will cost I only 60 50 Motor cen cents Motor Life LIte |