KV t t It HE woman who misses this sale will without a doubt miss the greatest opportunity that has been o or willbe will be THE T. T offered in a Salt Lake store this season Every garment in ill this flays sale is a 1914 fall model and of a quality which has justly made fame for the manufacturers who make them and for the stores which sell them Remember J that while but very avery a few ew of these handsome dresses coats suits and gowns are shown in our Jur display windows and that brief mention only is possible here there are a great many from which you may make your selection Hundreds of lots thousands of garments were seen by our buyer buyer and and rejected Those which were chosen which we are now ii offering area are the cream of the tIle market in style stile material and workmanship I e i i.- i. t. t elK K C I I r eie 0 1 HH i I 5 I. I 1 1 y 7 A r I I 1 IV ft I I 1 fu A G. G olden Golden OpportunIty ii YV t tt t h 1 J I f r v Thursday morning promptly at 8 30 o'clock we ve will vill offer an opportunity for buying buying- suits coats dl dresses esses and BEGINNING gowns go the like of which the women of Salt Lake have never known kno It is with all frankness and sincerity that we ve say sayI I that not since this store come into existence have we ve ever named such stich prices on up-to-date up merchandise of the quality that a awaits vaits you in this sale You ha have ve heard that our buyer made a hurried trip to New v York Why Here it is in a nutshell We Ie learned through private sources that a certain big manufacturer was vas compelled to dispose of the choicest of his stocks which he held in reserve It was a case of first come COIne first served Our buyer was vas first She selected a profusion of styles and models mods models mod mod- els s all in accordance with the latest decrees of fashion correct and authoritative in every detail t. t OBRIEN O'BRIEN CO SUIT SECOND SECOND FLOOR x Z I hM Stunning Coats Suits That Are Different r I Values Value such as these make a direct ct appeal to the kno knowing I g buyer for HALF PRICE CE FOR 1095 1095 The he suit of this store is in evidence strongly supremacy IS In eVI ence i One hundred new v coats in mixtures and smart in n these these groups All the the new colors all the new ideas college coats in white chinchilla also white velour in In design an and trimming are represent represented d. d These are stunning plaids in black and white gr green en brown oro and sample lines in chiffon velvets elv broadtails ls broadcloth broad broad- ts plush In the new Russian models in zebeline in black r ri gray navy clo cloth h and mixtures all Impo imported ted materials ater als and models i and brown bro green i which we e secured a at staggering discount for the reason i iI ij VALUES UP TO 2 2250 FOR 1095 a t j I p I th that t the manufacturer cou could d not get more of these materials ma ma FOR FOR 16 1650 O t t. t so had to discontinue discontinue the models 11 Another group of zebeline coats also smart smart checks in There arc are only about 75 of these suits the smartest models shown brown and green blue blu and black checks plain zebeline this season AND ND TD THERE IS ONLY ONE OF A laND KIND Necessary Tee in black navy and tete fete de negra n new nv v Russian models essary alterations must be charged for I r with belt and collar of broadtail broadtail- AND 2500 VALUES FOR 1650 M 2250 D Dont Don't o I k Th These t Overlook FOR FOR 1475 1475 FOR FOR 1975 Ni on ver 00 ese m. m Broadtail and Plush coats newest vest models mod mod- i Ix I Oue One lot of smart stuart ne new ne' v suits ts consisting of broadcloth th lot of serge coa coats ts newest models full els els- full length length broadtail broadtail ta it in III all the the wanted anted colors The styles tyles and materials sat satin lined all sizes sizes- sizes collars and cuffs cuffs- cuffs varied detailed so many and that mention cannot be he made made nw SPECIAL 1475 SPECIAL 1975 1 FOR FOR 1750 FOR FOR 2250 Special 1850 50 2250 These ues es are Plush wonderful coats val val- full Salt Salk redingote seal plush style coats finished new v C 25 2500 00 y 2950 sG G 29 s 50 5 0 an and d' d lined Only a limited with wide vide belt of broad- broad number number- tail Very smart smart- smart smart- H SPECIAL 1750 SPECIAL 2250 Charming Afternoon Dresses Fur Coats CoatS Coat To add zest to the occasion we ve have included a limited d S number of handsome afternoon dresses and a few v dancing ing Ong dresses in this sale SEE THEM rHEM j While our buyer was vas in the East she was vas offered a sample i lot of fur garments made by the best known kno fur house in N New Nv v York She seized the opportunity 8 1 knowing that there are women in Salt Lake who will Evening yg a Wraps gaps for HALF CALF PRICE u make the most of a chance to secure these garments at ata great a deal less than their actual retail values value value- I vV We e have included ded in this sale a number of imported evening even even- Pony skin coat latest style with real civet ca cat collar ing wraps just received e i. i Many of or these are masterpieces full lined lined lined- from the studios of famous designers who vho are now at f fI I SPECIAL war ar Car cul fur coat full lined handsome broca brocade e lining lining- Beautiful Street Dresses I SPECIAL SPECIAL BARGAIN SQUARE 4 s Handsome seal near-seal coat beautiful beautiful Just inside State and Broadway entrance For F or 1 1 i Y brocaded lining Worth THURS THURSDAY AY OCT 8 SPECIAL I Stamped S d. d Night N- N Nh II h Gowns towns G 45 c these There dresses are about abot in In cl cloth seventy five th nd and five silk silk- of i Handsome seal coat Russian FItch Pitch n and cloth combinations All late It a i j collar smart new nev cut lined with beautiful beau beau- These gowns are the very latest thing feting to be models vh which 1 ch were ere were made d t to sell 1 e 0 se Al l i satin lining Worth received received by our 11 1 Art de department They are for f. 35 35 01 I y t SPECIAL made of fi fine lC quality and stamped 55 in dainty designs to be embroidered Empire Hudson Hudson seal coa coat new model l h hand handsomely style included l Regular and values lined This coat is IS easily worth Bargain Square S Special I 17 5 O. O Tl Thursday iy 45 C. C Pecla i D I SPECIAL I t f f f t d t d t It t t t t Y AUE