Show CAMPAIGNING FOR USAGE OF or WOOL LAUNCHED BY WOOL INDUSTRIES S The vigor with aith which Associated Associate 1 Wool Industries is the problem problem problem pro pro- blem of at promoting greater ter consumption consume tion of ot wool products should command command command com com- mand the enthusiastic Interest of every family living in a wool growing district or making their living either directly or Indirectly through wool This cooperative promotion organization organization tion has the support of every branch I I of ot the industry wool growers wool 1 dealers processors spinners weavers eaver knitters and sales agents There is ev every every ry reason to believe that the Intensive drive now being I Imade made to educate the public concerning concernIng concerning concern concern- ing the advantages es of ot wool and to stimulate manufacturers and retailers to create new styles and greater values I will accomplish its purpose Wool should not and must not l lose e ground I In fn competition with other textile fib fib- lb- lb ers Wool has for tor thousands of years possessed qualities not found In any other fU fiber er wool can and should enJoy enjoy enjoy en en- joy constantly growing acceptance by American consumers Wool Is soft sort beautiful and durable It has great elasticity and strength It is light in tn weight and is an excellent protection Against both heat and cold During the past few years ears tremendous strides I have been made in the production of M I lovely sheer fabrics ideal for summer summer summer sum sum- mer v. v wear ar and low enough in price for the average woman to afford I The activities of Associated Wool Industries pl ned ed to Increase the Importance of ot wool should result InsUbstantial in insubstantial substantial increase in the t acne I I of ot sales of wool merchandise This in turn should directly benefit the vast wool growing districts of the States It is especially up to women in wool families to aid In promoting the use of ot wool There are two to three million mullion mil mul- lion women In families directly de dependent dependent dependent de- de pendent upon wool for tor Income These women must do their part in the concerted concerted con con- concerted effort which has been launched launch launch- ed through Associated Wool Indus Indus- tries They can if It th they y will be ben bea a n powerful influence in creating more prosperous conditions in the wool in In- In They should wear wool talk wool demand fabrics of wool In retail retail re- re tail tall stores and last and most Important Im tin- see to it that their men folks foUts wear wool Women know that wool Is essential In smart wardrobes the year round and if It they try they can quickly convince men that this Is equally true for men mens men's s wear The industry Is counting upon women Onen in wool growing districts to help make mate America Wool conscious I |