Show BUSINESS MUST BE FULLY advertised that publicity in the form of 0 vald a 1 at 1 lt 1 in I tut cewol newspapers pe ia s agential e 1 a i to the government 1 in r present eu t ing its it aim aims before the po people P I 1 a aa 1 it 1 I in conducting general it I 1 and 4 that it should be author authorized izod by con green waa as eaith milled by Preel dint aileon ta in his roeda us as lot fol lone ae As I 1 pointed out in n last me met na sage ge putli publicity pul licHy city can a arbor ash a great deal teal la in thin campaign the aim aims of the go eminent mut must be clearly brouet 0 the of the ton public e t civic vie organization organizations an ani I 1 state of f mb who he are id ia a position t 1 0 to lend their I tance to our rr effort f 0 1 t you have tat do ilai lable funds with which to carry barry on this campaign but there ia is no i elision in tho the law authorizing autho rising the iture for tho the pur Twite of ma making nit t the public u lie fully informed about the effort efforts of the government vern ment specific rec tee ommen commendation dation has been made by tho the at torney general in this regard I 1 woula strongly etron ply urge upon you its tt immediate adoption as it constitutes oun one of the Ire step in thia this campaign the legitimacy of elpe dally in n the newspapers newa papera haa has long been established and there la in not ft a b big if bual bust ness in the tile country thai that con could 1 d long exist if it discontinued ita its publicity it ix in a noticeable fact in very every eom cow that it ia is the business house which advertise advertises extensively that gets ills he bus lueas abad year after year in creases ita its sales advertising a done 01 on 1 a practical tactical rac basis and ia Is 0 ono a 0 of the calm noial factora factors ir estimate ing the cod cost of conducting Lu it Is 1 conservatively citi mated by the beet best business men blat mone money y expended in it judit judicious ous advertising I 1 tn t the he nowana pa pera pers 1 ta a return d three for one otte that ie in evera dollar spent in advertising advert taing ia Is ie to turned to the business man an aal I 1 with it three borc more dollars thia thin is i an ago age the people read and they rend read what the merchant has to oay say just aa an much ai as they read of the local happenings i there are men who declarer beclar they aro are doing all thi ali business bubl possible without tile neo use of newspaper new paper they IORO lose eight might of tho the tact t that at anere is alway always another aale sale to be made if the tile right man or woman knew know a eer tain article artl cl at the right price waa was to be had at a certain etore store in adver tiling using tho the same game aa an in anything else it ie is the tile an who goes atter after that wins ln ia is only in an ail all to till this success and without it the effort of the tile business buei nees man are waited wasted to a considerable on Id erable extent it la in tho tile local advertising that kee keens a tile I 1 business at homo home it ia Is a SL carefully care carefully fulTy estimate that only one halt half of of the expenditures of nu anny community are pent with file local houses tho the other halt half goes to the big city nd ad vertis Lr tn the mail order houses 1 or wro converted to communities of a similar izo size merchants aro are aggressive to tu tko their merchandise and tra ling point popit popular lar through bdyer tiring there te Is another feature about kocul loc alser timing that some surrel lanta ai parent ly have overlooked abo that is I 1 the fact that a newspaper parrying a large amount of advertising advert laing in IR which all of the tile merchants are represented represent Is coo 00 of the tile beat advertising mediums for in ibe town that could bo be produced proA A ranger picking up a local 1011 newe news paper all and observing that it late a large advertising patronage immediately re to marka that must be a good town look at the advertising in the local newspaper the merchants more mor hanta chants are wide awne and there are plenty of them to if on the contrary the uelisher leher isher of the local japer raper appears to C be e king eking out a living with poor patronage the W azat stranger will ly remark well that moat most lod b a poor poor town there thore ta is DO too business there I 1 the town in which ala inert merchant hants are good advertisers advert iscra ia Is alway always pro progress greis alve the business men siaki ae it pro greisal eo Paye Pay onlan soulan alaska Alft jice Is production of ton tons of coal last year waa was tato greatest on record A new p ap n p tor for aoda floda fountains il to equi equipped pled with ag which thor mix egg drinka drinks south afra has put into force a ina for the gov of dulrich to bring the ind industry astry to the highest possible ble standard etan dard the grade of to street streets in loa los an gelts enabled a man to build a four etory tory garage with a level entrance at tn ae floor two on oil ea rrt rr yr et t |