Show GREATEST NEED OF i TURE DESCRIBED BY wt W. M. M JARDINE I It Is 18 More l Effective Mar Mar- Marketing Marketing k lie Ic Declares PRODUCER OWNED 0 IV ED Cabinet Cn Man Maii in ill Idaho I aho for Speeches anti and In In- Inspections Inspections BOISE D lSE Ida July By 15 By The As As- Associated Press Moro More More effective mar marketing machinery controlled by pro pro- producers producers producers and in the hands of good man man- managers manI managers I agers Is b the greatest need of Amer Amer- American AmerIcan Amerlean ican lean agriculture today William M t Jardine secretary of agriculture de declared de de- dared clued here today when asked for an opinion as to the greatest present day need of American agriculture The secretary arriving here by train left Immediately for Caldwell where he will address the second annual meet meet- meeting ng mg ot of the Dairymen's Co operative Creamery association of Canyon coun coun- county county ty this afternoon What this country needs is more effective marketing machinery con con- controlled controlled trolled trotted by producers and In the hands of good managers Mr Jardine said This applies to the country as a ahole whole hole and particularly to those agri agricultural 1ST cultural sections so ao far removed from markets INCREASES CREASES I RETURNS Reduction of the spread between the producer and the consumer Is to tobe tobe tobe be greatly desired I understand that Canyon Canon county producers are now per per- perfecting perfecting a a. more direct marketing or organization or- or organization organization between the producer and the consumer a highly commendable plan as it will Increase the returns of agricultural endeavor Wisconsin dairymen have doubled their heir returns as the result of more effective and more direct marketing organizations Problems of distribution can best be solved by as much processing as possible Mr Jardine continued Concentration of ot products is to be encouraged as concentrated products demand better markets are capable of better handling reduce costs and through the saving on transportation charges eliminate the distribution handicap geographically Imposed upon producing sections far removed from markets WITH GOVERNOR Secretary Jardine was motored to Caldwell Caidwell by Governor H. H C. C Bald- Bald Baldridge Baldridge ridge idge and Congressman Addison T. T Smith Twin Falls He was met by his ils brother J. J T. T Jardine Corvallis Ore director of the Oregon expel expel- experiment experiment ment stations and D. D E. E Stephens director of the Moro Ore experiment station Both were classmates of the secretary at the Utah Agricultural col- col college lege Logan Utah Another class class- classmate classmate mate who welcomed the secretary to Idaho was Warren G. G Twin Falls former form r commissioner of reels reels- mation matlon Mr will drive the secretary to Twin Falls tomorrow where he is scheduled to speak Mr Jardine was escorted from Lo- Lo Loran Logan Logan gan ran by W Vt B. B Mitchell Parma pres- pres presIdent dent Ident of the Dairymen's operative Co-operative Creamery association and Ralph Scat- Scat erday Caldwell Today's program at Caldwell includes an Idaho break- break breakfast breakfast fast as t of ot Idaho trout Idaho berries and Idaho cream an inspection of cream cream- cries ries a tour of irrigated lands near Caldwell and the program of ot address address- cs s this afternoon |