Show arbut their success soccer to newspaper Newt paper advertising in ia an interview today mr warren wright president of 0 the calumet baking powder company strongly advocated the uso use of 0 newspaper adver wing tiding and points to calumets Calu mets success as proof of his bis statement calumet sales are ara 2 ah leus hulks as much as any other brand stated mr wright and we attribute this to our lavish use of newspaper space we believe that the newspaper Is the most dirt direct maillum we ve can we use in getting our message across to the housewife and nd we know from ofir our experience coy cov tring ring thirty years that the housewife will respond to newspaper adv advertising quicker than she will to any other form of advertising the housewives have cor confidence indence I 1 in n newspaper advertisements because they know enow that the newspapers got bet up high standards for their advertisers it Is tor for that reason that the housewife looks to the newspaper for in on products lh in which ane she Is interested |