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Show VAmW iH CIRCUl' r ii Men and women associated with the dairy industry in Utah are urged to attend the special Dairy Conference in Salt Lake City, April 23rd. The meeting will feature addresses and interviews widi Troy Kern, for children and others on special diets. We cannot stand mute and allow these nutritional allegations concerning imitation milk to go unchallenged." Meanwhile substitute products are capturing a large portion of the president of the American Dairy Association; Hollis Hatfield, manager of the Dairy Department of die American Farm Bureau Federation; and Dr. Carl Ernstrom, Dairy Science Department, Utah State University. It will be held at die Prudential Federal Building in Salt Lake City, located at 33rd South and State. The meeting will convene promptly at 10:00 a.m. and will conclude by 3:00 p.m. Luncheon will be served at noon. A $2.50 charge will be collected at the door. The conference will discuss means of expanding markets in face of competition from milk substitutes through research and promotion. The challenge of milk substitutes isn't one that lends itself quickly to solution. The National Dairy Council has urged marketers of imitation and filled milks including many of its own members, to openly acknowledge dial diese white drinks should not be assumed by the public to be nutritionally interchangeable with milk. The Dairy Council's board of directors adopted a resolution that states: markets in Phoenix and Iajs Angeles and other places where they are being market tested by some of the largest food companies in the country. Some national dairy leaders are urging their associates in the dairy "Advertising and statements on the cartons of imitation products whether so intended or not that these imitation prostrongly imply ducts are nutritionally interchangeable with milk throughout the broad spectrum of public dietary requirements. There is no evidence to support such implications. Furthermore, leading nutritionists have informed us that some of the imitation products now being marketed are unsuitable industry to assume the lead in marketing filled milk products. "Someone's going to do it," the say. "If we let the others take over, we'll not only have lost the dairy market but the dairy substitute market as well." "Utah currently has laws on the books prohibiting imitation dairy products, but we'll eventually find them inthestores," says Don T. Allen, chairman of the U.F.B. dairy comm ittee."Vecan't afford a hot emotional reaction to this challenge. The way we approach this problem is extremely important. We need a well reasoned, logical approach. That's one of the main reasons we've called this dairy conference," the dairy leader said. Mr. Allen added, "This is not a meeting to set Farm Bureau policy on the dairy problems. We're going to try to work out some answers to problems, but policy will still be set in our resolutions process in November." Every county Farm Bureau is urged to send as many carloads of dairymen to the conference as they can m uster. "We only ask two diings," adds Don Allen. "That you come and that you let us know in advance so we can plan the luncheon." Farm Bureau Auction Moves Toward Opening September 1st Utah's most modern livestock marketing facility moved from the drawing board to reality as bidding was opened on the Salina Marketing Service auction facility April 15th. The auction will be operated by Producers Livestock Marketing Association and owned by the Salina Marketing Service, a Farm Bureau affiliate. Olaf George, Kanosh, Chairman of the Farm Bureau Livestock Committee said he expects to see livestock moving through the sales ring September first. "The auction will be able to handle 3,000 head each week and we've designed the facility to move the animals dirough with a minimum of delay. Animals in the sales ring will be on the scales and die weights will be flashed on a board that all the buyers and spectators will be able to see while die auctioning is taking place. We've planned for four loading chutes for cattle and two for sheep and hogs. The runways and corrals show a lot of planning and all in all, I believe the handlers will be pleased with the efficiency of the operation," Mr. George added. The Salina Marketing Service is owned by Farm Bureau and die livestock men of Soudiern Utah. Common stock was purchased by ranchers in most of the counties in die soudiern half of the state. The remainder of the financing was arranged by an issue of debentures, which was also subscribed to by farmers and ranchers in soudiern Utah. The auction site is located 14 mile soudiwest of Salina on Highway 91 and will be in easy driving distance from most of the major livestock centers in the southern part of the state. The soudieastern part of Utah will be zO brought even closer with the completion of Zj i Interstate 70 which will intersect with HighZ&5 way 91 only a few miles from Salina. 1 X u5 J CC The auction will be built on a acre site widi ample room for parking of all size vehicles including heavy trucks. 2:? 23-1- 2 The main auction building includes die sales ring, office space and a small restaurant. 18 jjj |