Show ABOlT ABOT ABO l T A 4 ADVERTISING IJ V IRTh G NO 4 1 The l 1 Man an Who Retreats Before His Defeat By H Herbert erbert Kaufman Advertising isn't magic There is no element clement o of f the black art about it In its best beat and hiO highest b est st form it is plain talk sane talk talk selling selling talk It Its results are arc in proportion to the merit of the subject sub sub- advertised and the ability with which the advertising advertising ad ad- is done There are two great neat enemies to advertising profit and both of them are caused by y ignorance of the real functions and workings of Pu publicity The one is to advertise promises rom s which will not be fulfilled because all that advertising can cando cando cando do when it accomplishes he most is is to influence the e reader of your cop copy to investigate your claims clams i If Iou you promise romis the earth and deli deliver the Ms th moon tn advertising will not p pay ay you If you draw men and women to your store on pretense and fail to make good advertising will have Mrm harmed d you because it it has on only drawn attention aN at- asI I tenon tendon to the fact that you are to be MJ avoided It is is as unjust t to charge advertising ig with fail fail- failure ure fife under these conditions as it would be forr for your r net neighbor boy bor to rob a bank and find yourself in m. indicted ducted dieted tor lor h his u misdeed e In br brief a advertised d dishonesty dishonesty dice dis dis- honesty is even more pd profitless o than hed ed deception The other great error in advertising i is s to e ex Acct more out of advertising ad than there is is i. in it A Advertising is se seed ed which a merchant plants in inthe C th the e confidence o of 0 the co community I He must allow f time for it to grow row Every successful advertiser h hat has ae to fo to b be patient T Ta The he time that at it takes to arrive arrive a at t results rests entirely with the e ability and de de- determination determination termination y you display in is the e c effort ort But you cannot turn back when you have traveled half halfway halfway way and declare that the path t is wrong You cant can't advertise for a week wui and because canes your Jour our store isn't crowded say i it t hasn't paid you It takes a certain period to attract the c attention n a of read readers rs Everybody doesn't see sec what you print the thc rrt first time it a appears PP M More a will I no notice ace your copy th the sec second day a great ma many more ate at atthe atthe the e end of a month You Yau cannot c expect roS rothe to ro win the confidence of S the community to the tic same degree that other men have obtained it without tal taking pretty much the same length of time that tM they did But you youcan youcan can tan cut short t the he p period between your introduction tion t to o your you r reader a and his in to your ur I counters by spending more snore effort in in preparing I your copy and displaying a greater amount of I convincingness S. S You mustn't act like the little girl who planted a garden and came out the next t day expecting to tod find d it in full all h bloom om Her father t had t to o explain to her that plants require roots and that although s sh she c could not l see sae e w what hat was going on OD the le seeds ds were doing t their he tr most Hn im important p wor work 1 just Yet before re oft t th the he I flowers en J showed above ground So advertising ig n is doing its m most imp important ft work before t the b big ta ry results 1 s eventuate and to abandon the men money which has been invested just before results arrive is not only fool foolish ish but childish It would be just as Jj logical for fr a farmer to abandon his hiJ o fields because he could not harvest his corn a week wee after he M planted it Advertising ing does docs not require faith merely faith merely common sense I If f h n is is begun in in doubt an and d deserted de de- de- de anted before normal results can be reasonably looked for the fault does dos e not riot lie with the newspaper newspaper news paper or with publicity publicity-it it rests entirely upon the h head c ad of ot the he coward who retreated before h he was d defeated e te d t 1908 nos t by bT r Tribune f i No 5 will be published Wed Wednesday i END OF A RED NOSE DOSE T New Flesh Flesh Colored Colored Product That Heals Beals and Hides Skin Imperfections A A. peculiar feature of a now new skin discovery is that it is flesh colored and add contains no grease rense so that when used on the face for the complexion complexion com or for pimples red noses or any other inflammation blemishes or discolorations discolorations dis dis- colorations its its presence cannot be de de- It can can thus be applied in the I daytime th theE the natural color cotor of the skin being bein immediately restored and the actual actual actual ac ac- ac- ac healing and curin curing process accomplished accomplished in a 3 few days das e. e it can bo had bad of any mv pharmacist who sells sens pure drugs I The Tha F F. J J. Hill Dru Drug Co make a specialty special special- t ty of it Fifty cents cents' will answer i for the tho troubles mentioned or nr in curin curing or ordinary inary cases cares of or eczema Itching stops at nt once I The Emergency Laboratories No Xo 3 32 West Twenty fifth street New York are the tho solo nolo dispensing 3 agents for po pos pos- lam Jam in the United States and will send end nn experimental quantity freo free by bv mail in plain wrapper to aJ all who write for forit it jt it This will show how results after an nn overnight overnight over over- night application I 1 Satisfaction There is iR Jot lots Jots of satisfaction at and pleasure cro in a cup rup up of good t tea lea 3 parti particularly in this cool weather It in i invigorates orates and stimulates you yon for a n better days day's work Tork but there is no nn pleasure unless un un- If less you get good tea There is b no l hotter tea tn thin than Hewlett's ew Natural atur l Japan Tea at nt twice tho price Ask k your grocer for this t tea 1 today and h hp he will he be pleased d dt t to 0 serve you NO LONGER FREE TREE Th The only difference will h ho that It will 1 cost l mon money tl to hear Mr Ir Br Bryan pp speak speak- ak- ak Bath Me Mc Times PIANOS We dont don't agree to give you something something some some- thing for nothing I but we do agree to give you all you pay for fore for Hear the singing soul of the ANDERSON PIANOS Only N New ew YorK prices with freight added added G 6 Hinds kinds of pianos to sell you No interest N. N Y Western Western West West- ern Piano Company No 7 South Main Street for LIQUOR anc and Drug Drub g Using b DRUNKENNESS CURED A positive and permanent curo euro for Drunkenness and the Opium Diseases There Ther Is no publicity no sickness Ladles treated as tely n na as in u nir own cn homes The Tho Keeley In 33 W W. South Temple Templo St. St Salt Lake City Utah Correspondence con confidential nd n Auction Aucion Sales IF YOU WA WANT T TO SELL OUT call up Sam Engilman auctioneer ho can get you tho money and get JOet It quick quick- Phone Ind 63 t Bell 2679 or address S SCOOP OP CO-OP AUCTION CO COMMISSION J HOUSE State M I 1 Money from Washington i We collected for Mrs airs Ella Oswald of No E. E 1st South I St St. Salt Lake City Utah from an anold I I old note 1 i The party us used d to be he in this i i I country He left his bills b behind hind i him Mrs Irs Oswald was Vas was highly pleased r when she received letter S our telling telling tell- tell r i ing of the collection JIl I Ii i I i We Wo can ean collect money for you if l t i ti you ou turn in your claims 1 17 7 i i I 5 s Scientific MERCHANTS MERCHANTS' Collectors Collector of Honest o PROTECTIVE Debts here there A ASSOCIATION and ever everywhere hare O Rooms m i 5 i J 77 n to Com ComI Nat Dank Bank Building Salt Lake City Utah f J FRANCIS G 0 LUKE Mgr Mar Some Soma people dont don't like us UI 5 J M V M 1 yN S 1 I I T i ED D 1 1864 ONE PRICE FRiCE TO ALL NEVER NEVE R u u. I 0 Some of the Greatest Specials for which v we are famous ask for attention this week SPECIALS FOR THIS WEE THIS TIIS WEEK rEEK TH THIS IS' IS WEEK rEEK THIS WEEK a K THIS fIllS WEEK I LOO O 1000 C. C Comforters Ii Fur III Sets Fur Sets White hite Un Union ion x Satin f and n fur gels IIII with Fla Flannel Ian ri of brown r wn an and cJ Isabella fox tox sets ts t. covered ered tilled fined th 11 e Cnney wi with 1 lar lane a UP f of or rich glossy glessy 5 F fur the tho finest st ni white pillow muff lOUr and prettily strip striped very cotton on sale alo at full Cull J JoCh I throw hOW ed ro worth fully 10 each each each- On sale at a yard rard worth orth 10 Special Special this week this week i t t- t THIS TIllS WEEK TIllS THIS WEEK TInS THIS WEEK I THIS WEEK 1800 1800 oc ac an and d 8 ac roc oc l Ivory or 3 Genoa Henan d c White I e P. P Persian erslan Bleached c BI Bleached I let p Point C Curtains S Lawn Table Linen DefT Bed Sheets al and l 1800 11 White hite Brusto Brussels Brus Brus- 32 to S Inches 64 61 Inches wide In i yards 4 long and 2 J 1 clover cr flour ilour de t Us ha Usand sels e s Net e Ct t wide on sale lle at a 1 yards ardt aids wide IM limit I 6 yard ard ard- end and spot pot d designs to a Customer at nt Curtains on sale ale at yard yard yard- each each each- On sale ale Ic at a pair pair pair- 1090 THIS WEEK THIS WEEK YEEK THIS TIllS WEEK YEEK r 1 I TIllS THIS WEEK YEEK 1 Infants' Infants Belt Ladies Ladies' Ladies Ladies' i Sweaters Pins Knitted Wool Yoo Hose Hos BEST GRADE GRACE VALUES AT AT Skirts Infants Infants' Wool B U Pin Pins Ladles Ladles' fine ribbed rib Fancy SOc Gr Grade It S Sweaters Sweaters' ete In bed white hite In eat of or plats plain varlet variety or red a very suP su- su great II Heavy e c a v y knitted m mere ro wool hose nobby nubby new c pat pat- P grade best erns cm and styles nit nil skirts In red rd with double hel heels ls value on sale excellent values val al or 01 pink best antI and toes best st Me Oc at at- at grade on sale at at- at values at at- at ues on solo at at- at BIG VALUES IN FOOTWEAR I 1 4 z J 1 Vii j li r G. G t c ti w 4 a aw F y t f GENTS' GENTS GOODYEAR WELT N No O. O SHOES T THE E MO MONEY EY BACK tI 2 6 d KIND KIND- 3 JO to x 00 values alucs 1 in our bargain basement iTc WE HAVE ADDED 1000 pairs N 00 4 of womans woman's fine finc shoes to our p 2 o 0 eJ 2 great sample sale at SLIPPERS for men and women N 0 L 1 o variety too great to enumerate 95 e 3 1 43 45 an and mostly The Shoe Wise Public are taking advantage advantage advantage ad ad- vantage of the specials on sale here SHO ONEY SHOES BACK MAIN STREET Agents Nettleton the Gentleman Shoe Telegram Advertising S Gets Results r ff dJ |