Show 40 h I i I r dG f Y IQ fir r If T The Merchandise Mart Mart of Chicago Twice the Size Sirs of the Worlds World's Largest Business Building to Cost GiGANT G MERCHA JD SE ART ARTTO TO BE ICE TV SIZE SZE OF WORLDS WORLD'S LARGEST BUSINESS BUILDING New Project for Chicago's Great Central Market to Cost Involves Involves the tIle Greatest Single Development of off Air Rights in the fihe West Nest i I i F Foremost Manufacturers Wholesalers and Importers Will ViII Be Housed Under One Roof in New Whole Whole- Wholesale S sale District Inbound and Outbound Freight Station on Ground Floor of Building Club lub in Tower for fOl Nations Nation's Merchants Merchant Chicago Special Special Chicago Is Js to to tonne I nave nn a n gigantic Merchandise l Mart housed In its own building which I will ill be twice the size of pC the thc largest business building in the world This mammoth structure two city blocks I In length en lh IS 18 to 23 stories high Is s 1 planned for the service and convenience convenience conven conven- I lence of 01 merchandise buyers buers of the United States and to achieve for Chicago Chicago Chi Chi- cago cabo a still stilt greater prestige as a Great Central Market It was declared declared de de- dared tO today 1 It will cost Construction will begin imme Immediately The project protect will be the tho largest single development of air all rights The rhe property of the tho new building except for caissons begins 23 feet above datum The Tho big business of the tIle country Is Isnow now clone done mainly mainly mainly-in In In concentrated market places as evidenced e by the Garment Center and Cotton Goods Center In New I York Cit City automobile rows In all leading cities financial bull buildings and the Furniture Mart Mat In Chicago where more than furniture furniture furniture furni furni- ture manufacturers show their pro products products prod prod- I si side e b by side In Ul the most modern manner and under ideal conditions 1 Business men have learned that the nearer they ther are to the centers of these market places the greater Is their opportunity for volume and profit I The Thc establishment of the disc Mart Malt Is n a dramatic development de in the program to make Chicago the Iho Great Central Market a movement mo which the Chicago Association of oC Corn Corn- merce started a number of years ago and a n goal toward which it has hns been Jeen devoting de Its energies continuously over ever since under the leadership of its Foreign and Domestic Commerce committee A Located on River Front r This great Mart Malt which will ill house sales quarters and null merch merchandise displays displays dis dis- plays of several hundred of re of tIle the country's coun coca tr try's s foremost manufacturers wholesalers wholesalers whole whole- salers nn and Importers will be located in the rapidly de do eloping new nc river district and nIHl will occupy a n distinctly conspicuous position just acro across s the tire river rivel from Cram Wacker at nt Drive e Wells street where the tho southern facade of the structure uro will be vIsible isible for tor blocks The site was formerly that of the Chicago and North Western Kail- Kail way Company's passenger station The building will extend 7 71 1 feet on Kinale Kin Kin- ale sie street n feet teet on an the river front and 3 31 1 feet teet on Wells street with o CJ diagonal frontage facing Orleans and antI Franklin streets It will be set back from the river about SO feet to accommodate accommodate ac ac- n a broad upper level le drive extending from Wells to Franklin The main learn entrance of the building will face the river rl and the drive I The Merchandise Ise Mart l will have a total floor space of about square feet as us compared with slightly slight slight- l ly less than square felt feet which is the floor area of at the Furniture Furni ture lure Mart the next largest building l Each ach of at the eighteen main luain floors floors' will have lia an nn area urea of more than square feet Within tb the walls of at thIs tills huge edifice the retail merchants of the United States Canada nud and foreign countries will be ab able e to see sec un under er one roof root hundreds of Urges lines of the worlds world's best hest merchandise The manufacturers manufacturers' mallU manu exhibits will Include e textiles tex I tiles Ules wear ready ready to to toys s 's laces gloves corsets mill millinery silverware glass rugs knit goods hosier hosiery shoes mens men's wear fancy goods sport goods art and antiques Jewelry jewelry- trunks toilet articles house furnishings office equipment and ancl scores of other merchandise displays Jr tt k Among the largest tenants wI will be the wholesale and manufacturing sales depal departments de de- pal of Marshall l Held Field Com Com- pany Time Tim Saver for Merchants Every possible facility will be provided pro vJ vided e for th the comfort and con eni convenience nce of the retail merchant who under on onG roof will II bo be able to see hundreds of lines linos thus saving time and money by doing in a few hours what ordinarily would take talc him days as a's to accomplish On all floors of the Mart will be great coli corridors ors with all the appearance appear appear- appearance ance of or boulevards boulc more than G GoO 0 feet In length on either side sille of which will wilt be the shops d displaying displacing Ing their varied var ar led lines lines vel veritable lines veritable business streets These great corridors will be Impressively impressively si ey treated architecturally and with the tho large space available a It will be possible to house the selling activities ties and warehousing of many allied concerns on one floor thus thins attaining the advantages of ot concentrated group group- ings The facilities for handling merchandise merchandise dise within the building wIll embody the best an and most modern achievements achievements achieve achieve- ments of engineering science Including Including ing fast elevators freight fleight conveyors of both the gravity and endless s chain type and quick horizontal distribution on er e Probably no building In the world will have such facilities for receiving and md shipping merchandise ise as the new Merchandise l Mart 1 The Tho entire ground level le below the street floor will wilt be a amo mo modern ern freight station Private Pi tracks for fOI incoming carload fl will HI extend extend ex ex- tend un under er the center ente of the Imil building ing The Chicago and North forth orth Western estern Rail Hall W tY will operate an Inbound freight t station i for less than carload lots as ns aswell aswell well as ns an outbound st station staton ton which will connect with nil all other roads through cugh its new hew Proviso yards al Is rite merchandise as it comes into this fir big hi ft freight eight station will be IrO loa loaded e into high high- Slee speed conveyors and transported Im- Im to the exact floor and aisle aise of of the merchant for whom it is In in- I tended Connection will bo be made with the Illinois Tunnel Company's system of at I freight transportation which has more than sixty miles of tracks beneath the streets and buildings of tho the city cItro reaching all other railroad terminals A rl river dock clock fox foj vessels will connect j with the Ole south freight elev elevators t rs of ot th the building Club Planned for Tower One of the Interesting features planned for the Mart will be a Merchants Merchants' Merchants Merchants' Mer Mer- chants chants' Club In the tower of the building building build build- ing with lounging rooms rending reading and smoking rooms where the retailer may relax and meet hIs his frien friends s. s The Mart will provide the retailer with everything but a place to sleep He lIe can go direct from the train to the Mart with his baggage Here his hotel reservations will be taken en care of at his liis baggage transported to his lintel hotel and placed In his room Restaurants lunch rooms and grills In the tite Mart will further economize his time IL lIe will have the facilities of at a n barber barbershop barbershop shop and a branch postoffice telegraph telegraph tele graph ollice an and public stenographers will afford him the opportunity to handle his correspondence without leaving lea the ing One pf pt the biggest biggest big big- gest telephone exchanges In the world will twill be installed in iu the Mart Many other unique features are being being being be be- ing consi considered ered for the Mart including an Assembly Hall where trade meetings meetings meet meet- ings business c conferences and ana ra fashion shows io s- s may be be beh h held from from time lime time t to time e. e As the plans are wore worked out many other fen features tures may be decided upon Within recent years ears Chicago's central central cen cen- busin business ss district has been developing developing devel devel- northward ac across oss the Chicago river East of State Slate street along north Michigan l avenue Cass Rush flush and anti other streets this development has reached Impressive proportions eI evidenced by more than twenty large bull buildings ings To 10 the west of State street a n comparable development Is s under way The he site of the new Merchandise Merchandise dise Mart Mail Is In the direct path of this new northward mo movement nt In Tn the Ule new river district where the Merchandise Mart Is to Is-to to be located many gren great bull buildings h have v been erected erected erect erect- ed and others soon will be begun The he Builders' Builders Building the Engineers' Engineers Duil Building the CJ Chicago l Evening P Post st Building ln have been heen completed opposite opposite site the new Mart on onY Y Wacker cler Drive Tie The new Chicago Dall Daily News Dull BuildIng Build Build- BuildIng d. d Ing and the great at new opera house of at the Chicago Chic Civic Opera C Company are arc being constructed on the river three blocks blocs south oW k G T i 1 r y yu Wl ft 1 MW 1 u 1 t r riS I II 5 t ki SS g w I I iS a i V i 2 7 Al 2 r I eye Birds View cf Chicago's New Business District Carrying Out the City Be Beautiful Theme In Which the Mercantile Mart rt Will ill Be a Dominant Factor 15 t ft i C L |