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Show : O I ' "1 l , , , , r 'f ; f ; We admit it Advertising has a tremendous impact on prices. But you may be :& iMlwAof impact . , , . . . , ,. . addition to being informative, educational and sometimes entertaining, advertising i-MjMiMnsSiy lower prices. .. . a j idmm- It works like this: Advertising spurs competition which holds down prices. And since 'ri P acirtising also creates a mass market for products, it can bring down the cost of producing -V . each product a savings that can be passed on to consumers. ; . . , ' . ' : ; Moreover, competitioncreated by advertisingprovidesanincentivefonnutacturers ; to produce new and better products. . MvSlSlfljSOCu y'f. Which means advertising can not only reduce prices, ::oniv.xnDRaFn:c:.iC7a:o:iE. ' but it can also help you avoid lemons. AmericMAssodatkxitfj |