Show postwar post war milk surplus fades salt lake city dec 8 fears of I 1 a heavy po postwar sawar surplus and price declines are being replaced by wonderment as to whether americas record breaking milk production will be enough to meet the national demand the silt lake city aty utah dairy federation was told by a national dairy authority yesterday owen M richards chicago manager of the american dairy association declared at the meeting of the utah dairymen in the newhouse hotel that the prospective demand for americas no I 1 food gives dairy farmers a new mark to shoot at the widespread concern over a p isible milk surplus had developed from the sharp increase in in wai time milk output running 15 per cent above prewar pre war levels but today richards said the groNi growing ing public appreciation of milk and its products has combined with war swollen national income and savings to offer dairymen the chance of a lifetime As a result dairy farmers and the nation can view dairy cows and a milk production approaching billion billian pounds a year as magic assets helping america toward a new horizon national assets pointing toward a new economic era he said include persons with w i t h wants and the money to buy new brides to establish homes national income which h may a ic M y range from to billion d dollars a year and savings of billions surpassing americas national income in 1941 such astounding figures richards asserted may well cause dairymen to ask will billion pounds of milk be enough to supply demand noting that practically the entire increase in milk production from 1938 to 1944 had bad gone into fluid milk and cream channels richards declared this a healthy trend and reminded the dairymen dai ry that heavy demands also were in pr prospect for butter ice cream and other dairy foods with butter coming back on every table he said and with these other consumer demands increasing the dairy industry faces the challenge of beig prepared to meet whatever production require ments may spring from the new and brighter business horizon increasing demand for dairy foods is due in part he believed to the industry wise and nationwide program of the dairy farmers own american dairy association consisting of coast to coast advertising merchandising public information and scientific research in leading universities this program is supported by dairy farmers of utah and more than 30 other leading dairy estates through payments of about a dime a cow per year the salt lake city utah dairy federation has been active in backing the program |