| Show increase shown in chevrolet sales detroit dec 18 retail sales of new cars and trucks by chevrolet dealers during the first ten days of Dc december cember smashed all records for that per period lod in the history of the company with a single exception 1936 W E holler hollar general sales manager announced here today they to units a gain of units or per cent over the same period a year ago aio sales during this per oi were greater than in any 10 day period in november and greater than in any 10 day period in december last year the first 10 days sales for december this year exceeded not only the first 10 days of dl I 1 last year but the second 10 0 day period I 1 by or per cent and tle th e third 10 day period of december last year by or per cent used car sales also continued at a record breaking pace the figures show they totalled units as compared with in the first 10 days of december 1938 an increase of or per cent those familiar with the industry mr holler said will readily appreciate the significance of these early earl december figures it s almost unheard of for the first 10 days to exceed the sales of the preceding months final 10 days at this season the fact thatched that chevrolet dealers stepped out and accomplished complis hed that feat unquestionably indicates three things it shows first that the condition of the market is such that continued volume may be expected during the months ahead second thattie that the chevrolet product for 1940 has earned unqualified public approval and third that the chevrolet retail organization is in the best shape in its history to capitalize on the opportunity created by those two facts |
