Show DOLLAR DOLLA R MAKERS emotion wins 0 over logic in average mind by GEORGE T EAGER adf A convincing example i of the fact that more people respond to an appeal to feelings and emotions than are influenced by reason and logic is the recent experience 0 of f a lock manufacturer in new york having spent a lifetime in perfecting a superior article for protecting householders against intruders and knowing more about mechanics than about the human mind the manufacturers advertisements had for some time merely extolled the locks construction st a n nd d SCRAM V workings sales F I 1 ya were disappointing several months ago a tragedy occurred which was front page news for days A prominent woman was brutally murdered by an intruder whose entrance to her home had been made easy by a cheap defective lock an advertising man persuaded the lock manufacturer to address a ciari series e of advertisements to husbands husband 19 w who h 0 tailed to provide adequate protection to wives left alone at home very little was said in the advertisements ti about details of lock construction st much was said about wives and children the emotional appeal swamped the factory with orders psychologists explain that in an emotional state of mind ones desire to act is paramount and that when a product to be sold is made part of an emotional feeling a buyer does not see the product as a detached object but as part of his own welfare and acts accordingly bell syndicate service |