Show it V response to eating national drive thirty three car loads sold in state duril burai g JL I february against en in february 1937 SALT LAKE CITY utah mar it 15 special marke ig 1 ig worries of the nations adden orange growers will soon bi over if other states equal current orange eating record a report by the united states market news service at the capitol said today utahna Ut ahns the federal agency reported have their consumption of the golden fruit under the stimuli ului of the chain store sponsored salea cailoa camoa gai to move the orance s rp vis ua vi s from the growers grow of texas and florida to the acda co eumers table this is edrien ced 1 by the tion of 33 carloads cf f the fruit in in utah last month as against 17 during Febi february mary 1057 7 the orana appealed apps aled to i the l association of F booi chains ard and 0 her re retailers ailers for aid when wen it 1 evident that masa distributor distri buto oi i ind and efficient on r national scale would be necessary nece sEary an in marketing marketan a 1937 38 crop tota ed carloads ss as aga us ris the 1936 37 bied of car loads and an average avenge cf 48 3 ca loads for the j period 32 2 the retailers natalle s launched their national drive in february and the american consumer became orange conscious almost overnight as attractive store displays colorful banners newspaper advertising ver and other media broadcast the news that golden juicy tree ripened oranges were on sale at bargain prices thousands of gallons gallong of orange juice were consumed as the chain drug stores and restaurants joined the drive prospects of a ed market for their fruit have heartened the growers and brightened the economic economic outlook for the nations citrus belt according to current reports from the affected states the campaign will continue until the surplus has been relieved announced john A logan executive vice president of the nation al As association of food chains chain and will follow the pattern off of previous farmer consumer campaigns for the benefit of growers of lamb beef apples walnuts beans and a dozen other agricultural cultural commodities in times of surplus |