Show PRIMED WORD our oui printed words ft 01 ds are aio not just princea pi lute I 1 inores orda but carefully lare tully sot set up lp mil carefully type eipl emphasizing your oui message jobse la in a manner annier bilat Is forceful foice ful ani an attractive attract le delicacy Doll cacy of handling or 01 powerful sales punches as print ed hoie here convey to the reader all that Is in the message massage folders foide rs posters handbills Hand bills letters circulars san juan record HOME SWEET HOME W U i thet A wow POULTRY butter and eggs must never be without cupboards to go to behind the daily activity of swift companas Comp anys organization lie the simple ambitions of employed emp loyes and stockholders to live modestly but well and to deal fairly with each other and the rest of the world they understand the companas comp anys task A most important part of that task is to buy produce from farmers at more than produce plants put it into attractive form for consumption and pass it along without delay and with a minimum of cost to retailers employed Emp loyes and stockholders understand also the limitations of the job they realize 1 1 that swift company must buy produce in competition with all other dealers and pay what any one else will offer 2 that swift company must sell whatever it buys at a price which consumers through their retailers are able and willing to pay 3 that the little profit aimed at can be obtained only by keeping down every expense our workers are spread over most of the united states they are local residents wherever swift company has a produce plant a packing plant or a branch selling house they are people just like the farm men and women who have produce to sell with the same desire to give honest value and to get on in the world by performing real service of our stockholders more than 40 per cent are women their funds are invested in the company because they hope to receive at least moderate dividends over a period of years profits have averaged less than half a cent a pound on all products sold through good times and bad swift company continues to maintain its national market for produce working near capacity paying cash to producers and with the hearty cooperation of employed emp loyes and stockholders cutting every operating and selling expense over which it has control the swift company national market was made by digging up demand wherever it exists in the united states by advertising brands of high quality swifts meats swifts premium milk fed chicken golden west fowl swifts brookfield butter eggs cheese and many other products swift company purveyors of fine foods A DOLLARS WORTH clip this coupon and mail it with 1 tor for a six lix week rial subscription to THE CHRISTIAN SCIENCE MONITOR published by tm CHais christiam TiAm PuLis ruma boiton massachusetts V U G S A in it you rou will and the th daily good now news of the tha world from ita special writers irrl leil ct M well 1 1 as departments department devoted to an nd 1 children drin interest ports port on cuilo itlene finance c e education rr td a eto eta you will be lid ad and to welcome lamn int Into your home a 10 a it ia an ad dt ot 1 pence peace and prohibition and dont mu alu snub our ur pat dog and nd the sundial and the other features tut tnt sc I 1 macit Mo ruTon back bay bar station doston boston mass mail plema HMO send lenil mo me a six fix weeks trial subscription I 1 enclose one dollar dellair 01 ie name nairn pl print i abdrea Ad drea C S I 1 town state yf lyV 7 W J ans 77 7 7 4 17 ua ca gag 01 1 1 4 1 ilk W 1 A ial 3 ka A 10 M V 7 n e ii i i d T h i gi tr e e f u via via R esa ku 0 R prices are the iciest 1 m n yc years ars call ani see samples juan BBB STi a d sibl alla ea C 0 0 00 00 IUs echt this way 00 if you please sir 5 you happen to be an invited guest of the british 51 00 0 royal family the best way to see windsor castle is under the convoy of a uniformed guide in ili a singsong sing song cong 9 patter he will tell its history 1 point out things of interest 0 whose full signia significance acance would escape the unattended 00 tourist it also saves time cinie and shoe leathor leather to use guides when 00 you do your daily marketing at home these guides are 0 tha advertisements in this paper they tell you where when and the equally important how much 00 0 by bv consul consulting tin the advertisements you know in advance what the stores have to offer if you are pressed for time you can do your shopping by telephone with the newspaper 00 before you as a definite guide read the advertisements the big ones and the little ones 0 0 STEP THIS WAY THE advertisements 00 SAY SAVING TIME AND LOST MOTION 0 0 0 0 8 0 13 n u 1 rol A paper for people who think D il 1 |