OCR Text |
Show PRESS LEADER SEES WEEKLY AS OPPORTUNITY More and more businessmen are buying space in the weekly newspaper news-paper because they have found a real value in the product, Charles W. Claybaugh, president of the Utah State Press Association, recently re-cently told honor journalism students stu-dents at the University of Utah. Sneaking; at the spring awards itrial Association and weekly newspaper news-paper representatives, which handles han-dles advertising for individual newspapers through state associ-tions. associ-tions. Mir, Claybaugh, who is publisher of the Box Elder News Journal, was initiated into honorary membership mem-bership in Kappa Tau Alpha. "I hope that many of you are planning to make the small community com-munity newspaper your career," he said. "It is a very satisfying job, an interesting and important one . . . but the most diffcult job in the newspaper business." luncheon sponsored by the university univer-sity department of journalism and Kappa Tau Alpha, national honorary hon-orary jurnalism society, Mr. Clay, baugh declared : "Because of its high readership, the weekly is attracting more advertisers, ad-vertisers, both local and national.'' He said credit for these conditions condi-tions must be given to schools of journalism, from which trained young men and women are going into the weekly field, and to the Utah State Press Association, which is devoted to improving standards and methods- of doing business in the weekly press. He cited the role of the National Ed- |