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Show NO RECESSION IN SIGHT DURING ,54 A" , i ' A ' A... . 4 4.: . v i -' iVj , kJA ..... A.. Brimming with enthusiasm for, the 1954 furniture outlook, S. Morgan Mor-gan Sorensen, South East Furni-. ture executive, this week returned from "the best furniture market in history" just concluded in Chi- eago. There is no talk of recession, he j declared, adding: "In fact, everyone is looking for ' this year to be nearly as great as 1953." The sense of the market, he said, was that it is barely possible business busi-ness might talk itself into a slight recession, but it certainly can work Its way to as fine a year as the one just passed. the South East official said he listened fedH hetir arid sever! minutes to 8r. Phiiiip MacFarlarie General Motors education arid research re-search director, who declared in a meeting of the most pessimistic men of top bracket industries throughout the United States, that the worst economic prediction offered of-fered by any would be a seven per cent decrease in business over last year. S. Morgan Sorensen Furniture is for the future! MiicFarlanc, who talks at the rate of 850 to 400 words a minute min-ute and who is regarded as the outstanding Industrial speaker In the United States, said recession is out of the question because businessmen find industrialists will not permit it "because they'll go out after business and get it." Furniture styles this season will feature lots of black iron pieces, even in living room suites, Sorensen Soren-sen said. Black iron and wood combinations com-binations are something new, and there is a new plastic that looks and serves just about like cloth. In fact it is stain-proof and possibly "will never wear out," he said. Furniture is of better quality, but the prices are not down, Sorensen Sor-ensen observed, indicating that a customer will get more for his money because of the improved quality. |