| OCR Text |
Show How Much Steel Can the Coast Use? "Geneva is the largest and most modern integrated steel plant west of the Mississippi," he writes. "It is also something much more significant. It is part of the biggest single wager that private Easterners have made on Western future since the last transcontinental railroad rail-road was built. How much steel can the Pacific Pa-cific Coast use? That is the heart of the Geneva Ge-neva Steel Company's problem, according to Associate Editor Arthur W. Baum, who describes the U. S. Steel Corporation's subsidiary at Geneva, Utah, in "Utah's Big Baby," in a recent issue of Saturday Evening Post. "The present moment is obscured, ob-scured, of course, by a universal univers-al shortage of steel, but market analysts cautiously say that the West now needs 20 per cent more steel than becore the war," Mr. Baum says. "That is not enough to make Geneva safe. Greater Demands "There are, however, some charted lines stuck away in the offices of the industry's market researchers which forecast demands de-mands far above that 20 per cent within the next few years. But such figures, which would make Geneva look like a much less risky bet; are not for public display . . ." When the Steel Corporation bought Geneva from the Wai Assets Administration it put "about eight dollars on the nose" of each one of 15,500,00 citizens of the three Pacific Coast states and the intermoun-tain intermoun-tain state of Utah, Mr. Baum says. |
