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Show It's Hot But! The Show Must Go On The big fire at South East Furniture had a humorous side. About an hour and a half after the alarm was given, a local radio station carried a news announcement on the fire and ended with a plea for the public to 'stay away from the fire.. You will be in danger and will hamper the efforts of firemen fire-men to quell the blaze." The announcer then made a routine automobile commercial. Just 60 seconds after the ' live announcement to 'please stay away from the fire area" f a transcribed commercial was put on the air, urging listeners to take advantage of Dollar Days bargains. We're open till 9 tonight," the commercial said, after giving the sponsor's name you guessed it South East Furniture. . .. |