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Show I'nivcrcil 'icrofilr.irg iiii. ricrpcnt City 1 . - Vol. 30, No. 10" Sugar House, Utah Thursday March 6, 1958 ' Price 10 Cents Furniture Mart Fights Fire Keeps Normal Business Operation "Business as usual" was the watchword this week at the South East Furniture after the $100,000 fire which destroyed the second floor room depart-ment and offices last Friday. The lighting system used on the huge Christmas tree at South East have been put into service, so the store is bril-liantly lighted even though fire put all regular store lights out of commission. Renovation and redecoration of the damaged departments is well underway and probably will be finished within two or three weeks. Horace, Gordon, Morgan and Calvin have nothing but praise for their 175 employees, who pitched in Saturday morning to help clean up" the debris left by the Friday evening blaze. ''Our up-to-da- te fire doors were closed as soon as the blaze was discovered." said Gordon. "They kept the fire confined to a comparat-ively small area." The store was remodeled sjome years ago and built in sections so that any fire could be controlled in just this way. Fortunately, the telephone switchboard was not damaged. It was in operating condition right through the fire. Offices of Morgan and Gordon Sorensen, as well as the stock control center and customer service desk were destroyed. The latter has been installed downstairs near the side door temporarily. The Sorensen brothers are enthusiastic about the work of the fire department. Said Gordon, "I have never seen such systematized work in my life. Each man knew exactly what to do to combine his efforts with those of all the other men." Gordon praised the method used to get rid of the inches deep water on the second floor. "It was swept to the head of the stairs," he said, "where it was guided into a canvas chute to run just like a river down the stairs and out the side door , without damaging the first floor. Visitors to the store will be hard put to find any concrete evidence of the fire. Sidewalk superintendents will find there is no place for them to ply their avocation. By Monday, the burned area was completely boarded off and workmen were busy repairing the damage. Cause of the fire was over-loaded electrical wiring. It burned inside walls and ceiling of the second floor for some time before shorting out the lights and flashing through the barriers to where it could be seen. Customers and employees were quickly evaluated. Only casualties were two store employees and one fireman. All three were overcome by smoke as they battled the flames. The first alarm was given shortly after 5:p.m. Friday. Other alarms were turned In a few minutes later. " Sugar House- - was already (Continued on rage 3) SOUTH EAST EXECUTIVE CHOSEN DISTINGUISHED AWARD WINNER - ' "! ; - i ( - . . ; ; .LSsL i. nil mmmm S. Calvin Sorensen, vice president of the South East Furniture Co., was recipient of the annual Distinguished Service Award presented by the Sugar House Junior Chamber of Commerce. The award was presented Tuesday evening as the climax of the Jaycees' Bosses Night banquet held at Andy's. Prominent in business, civic and church affairs, last year his store won the Carpet Institute's award for retail excellence and represents the west on the National Retail Advisory Board of the Carpet Institute. He is a member of the Sugar House Jaycees, second vice president of the Utah Furniture Association, a director , of the Utah Tuberculosis Association, and clerk of the Holladay Eighth Ward, Church of Jesus Christ of Latter-da- y Saints. He is also . committee chairman for one of the Boy Scout troops in the same ward. Frank Mensel, president of the organization, made the present-ation. Bob Evershed, who served three years ago as charter president was presented a gift of appreciation from the club. George Henry Johnson, immediate past president, made the presentation. The award winner is married and has five sons and one S. Calvin Sorensen daughter. ? Y - J . . .. A i - ". ' ' " , , - . ' Walter O. Peterson Business Profile By Gwen Barney Walter O. Peterson makes no claim to greatness. In fact if ' he did he would be out of character, because here is a man who is Unassuming and mindful of prominence. He has no ambition to gain great wealth or fame; his ambition is his own integrity. In speaking of Mr. Peterson one is tempted to use superlatives in describing his character. Whether making a business deal or associating with his neighbors he is straight-forward and honest. His person-ality has that enduring quality of withstanding adversity with-out collapsing and success with-out becoming pompous. He is slow to anger as he is generous in his judgement of men. Impulsiveness is a quality which is foreign to Walt Peterson Walt nas accepted respon-sibility all of his life. During his childhood his parents, Charles and Mary Alice Peterson, had a farm in Milicreek. When he was only six years old Walt's job was to take the cows to pasture every day. All in all there were from fifteen to twenty cows for the child to handle, but it is indicative of the man today that he was able to manage whatever difficulties beset his (Contnued on page 6) Sugar House B.P.W. To Meet Wed. The Sugar House Business and Professional Women's Club will hold their meeting March 12 at The Harman, Cafe in Sugar House at . 7:00 'p.m. The guest speaker, Sue Richardson executive secretary of the First National Bank will talk on Career advancement. Mrs. E. F. Seaman' chairman of the Career advancement committee, will introduce the speaker. an Mrs.J. A. Baughman, has charge of fa-vors, with Mrs. J. O. Ritchie, Mrs. Esther Davis, Mrs. M.W. Ward, arrangements and dec-orations, carrying out the Saint Patrick idea Musical numbers will be furnished by the Symphonettes. Mrs. A. J. Jimas, president of the group, will preside, and Mrs. J. C. Nation is taking Ireservations. Sugar House Rotary Elects At Noon Meet The Sugar House Rotary officers were elected at the Thursday noon meeting1, Named to offices were: Dr. Stanley R. Child, president; Richard K. Foreman, vice president; Holgar Larsen, Secretary; Willis Carlisle Treasurer, directors William G. Hardy, and C. Laird Snel-grov- e. The new officers will take office July 1st. The group met at the Beau Brummel on " Highland Drive. Neisen R. Bank is retiring president. Dr.DuddyTo Attend Institute Dr. Frank E. Duddy, Jr., ' president of Westminster Col-lege, has been selected as one of about 35 college presidents in the nation to participate in the fourth annual Presidents' Institute being sponsored by the Institute for College and U n i v e r s ity Administrators, June 17-2- 5, at the Harvard Graduate School of Business Administration in Cambridge, Mass. He will be accompanied by Mrs. Duddy, who will par-ticipate in special discussions set up for the wives group. Se-lection of participant is made regionally. Of the 36 presidents who took part In last year's in-stitute 26 of them came froi private institutions. The purpose of the Institute -- which was' established as a Massachusetts trust in 1955 with a grant from the Carne-gie Corporation of New York are to plan and operate case-proble- m, discussion-typ- e insti-tutes for senior educational ad-ministrators, and to carry on other selected activities to as-sist administrators of colleges and universities. For the Presi-dents' group, discussions cen-ter around major presidential administrative and educational problems, such as selection and building of a faculty, curric-ulum change, public relations, fund-raisin- g, relationships with faculty and administrative of-ficers, the alumni, students and trustees. . Discussions in the wives' group are concerned with the president's responsibilities in question of community rela-academ-ic student freedom, and other cases centering on the relationship of the president's wife to other in the adminis-tration and to faculty wives. The participants in the In-stitute will be housed in Chase Hall on the campus of the' Graduate" School of Business Administration. Following the Presidents', (Continued on Page 5) W,hu wi j i - Is " I. ? MIm Brtnda Lnor MIgHaeefo of Price, center, wcu crowned Miss Utah National Guard of 19M. Her attendants are Mist Marilyn Evans of Sail Lake City, left. Mist Dorlo Kol Btako of St. George, right. It's Hot But! The Show Must Go On The big fire at South East Furniture had a humorous side. About an hour and a half after the alarm was given, a local radio station carried a news announcement on the fire and ended with a plea for the public to 'stay away from the fire.. You will be in danger and will hamper the efforts of fire-men to quell the blaze." The announcer then made a routine automobile commercial. Just 60 seconds after the ' live announcement to 'please stay away from the fire area" f a transcribed commercial was put on the air, urging listeners to take advantage of Dollar Days bargains. We're open till 9 tonight," the commercial said, after giving the sponsor's name you guessed it South East Furniture. .. |