Show newspapers play A big part in maytag selling the maying intermountain intel mountain company intermountain distributors of maytag washing machines art are breaking all records in merchandise achievements the intermountain distributors for this popular electra RI 1 device leads all other othar bisers in the territory for or sales accomplishments last july the demand tor fr became so insistent that A C moler pres president of the maytag inter mountain mount aln company was forced to purchase a solid trainload of fifty cars to meet the demand of intermountain housewives for maytag washers at the time of the so solid lid trainload shipment it was believed I 1 that moler had set new me ing records for competitors to al 1 l backed by a large advertising campaign carried on in intermountain newspapers the distributors rold bold thi the entire shipment in foul weeks the demand for Alay tags continued but due to the tact fact that the factory at newton la da was behind on production adoler found it necessary to be satisfied with small shipments of two and three cars ter day the handwriting on the wall became apparent tain homes wanted more of the maytag aluminum washers ond and to satisfy the demand A C moler an noun cis that two solid trainloads train loads of May tags the largest shipment of merchandise ever made to any intermountain ter mountain distributor are coming to intermountain territory to be sold during january this record shipment of electrical appliances proves again that intermountain mount aln homes recognize the value of the labor saving device the stupendous sali sale of maytag washers is a great tribute to the power of newspaper advertising since the founding of the maytag company practically the entire appropriation has been spent in newspaper advertising maytag has become a byword rd tor for the housewives of ahr world horld the trains were r calved in ili the intermountain territory january 1 monster demonstrate demon demonstrations strat ions were held it all regional points F L maytag of the maytag comp company tny new iton ton la ia F 0 cramer president of the craer krasselt company the agent placing r all maytag advertising A al C moler don L lenzi and E H hinshaw president vice pres and secretary respectively of the intermountain company roy A bradt advertising manager of the maytag company and A W seller secretary of the cramer krasselt company all practically in the saler demonstrations held throughout th int territory la in a recent interview P F L maytag declared that ho hc was pr proud oud kofl of fa t f rt ft t that ohp webe wc te n antes ir I r all other states in the union in ili the sale of Alay tags 1 I have alway believed stated maytag that western people were more progressive than eastern residents my contention is proven whan it is considered that per capita western states buy more than their eastern rivals |